Paying for Instagram Sponsored Posts: How much is too much?

When it comes to influencer outreach, one of the biggest questions facing fashion marketers and publicists is to first determine which influencers are the right fit for a particular campaign and then figuring out what budget is necessary to make that collaboration come true.

While many top bloggers have Instagram rate cards, or a manager who will clearly explain the different pricing tiers based on level of effort, the process of working with emerging or mid-tier bloggers can be a frustrating guessing game with several rounds of pricing negotiation.

To mitigate this issue, check out the Instagram Sponsored Post Calculator on Fashion PR Girl. In Founder Sharon Herzog’s words, “We give you a rough estimate on how much it will cost to work with an influencer on Instagram by taking into account their social media following, the level of engagement with their followers and overall negotiated budgets across our collaborations.”

The calculator is completely free, and offers a unique way to get a sense of pricing before reaching out to pitch a collaboration. In a quick test, the calculator suggested $146 for PR Couture’s modest 7k followers. Mariana Hewitt? The influencer with 434k followers who famously gave everyone a birds-eye view into how she edits her images (which was then picked up by Harper’s Bazaar)? $6,278.


PS: Don’t miss the PR Couture and Fashion PR Girl course Instappable: 4 weeks to unlock the secrets to wildly successful Instagram Collaborations. In this self-paced, on-demand course, we walk fashion marketers and brands through the entire collaboration process with valuable templates, measurement tips, special bonus interviews and a free subscription to the Fashion PR Girl influencer database and international media list. Become #Instappable!

Image via Colours & Carousels

Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website