You Absolutely Need These Top 5 Social Media Management Apps


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Keeping up with the Kardashians and everything on our to-do lists can be time consuming and undoubtedly overwhelming.  At Beach House PR, we get by with a little help from our apps.  From finding the perfect hashtag, syncing calendars, or collaborating with our team, there is always a new tool to help make sure we manage our time and kick ass along the way.  As savvy players in the social field, we are constantly on the lookout for the latest and greatest apps to help manage our workload as efficiently as possible.  From management tools to Instagram assists, the following PR agency-approved apps are MUST HAVES for social media management success…and sanity.

1. Planogram for scheduling

Say hello to your new BFF.  Planerly is THE visual planner and scheduler for Instagram. With this strategic planning tool, you can plan and schedule content and marketing campaigns in advance, either days, weeks, or months before launch – talk about a stress reliever!  This app saves social lives because it features the capability to manage and schedule content for multiple accounts.  That’s major!  Even more, the push notification feature delivers reminders straight to your phone when it is time to post.  Can we get a praise hands emoji?!  The best part? There are multiple subscription options so you can pick the optimal one for you.  From Basic to Better, there is something for everyone.

2. Trello for project management

Say hello to Trello!  This must-have app makes working in groups so much easier with Trello boards.  A Trello Board is a list of lists, filled with cards, allowing you to organize and categorize projects, campaigns, and more with your social team.  Per each card, you can post comments for instant feedback, add checklists, labels, deadlines, and upload files straight from your computer or phone.  If that sounds complicated, it’s really not.  Trust in Trello.

3. Pocket to bookmark content for later

Girl, your Pocket is about to get digital…and much deeper.  Pocket is an app that allows you to store internet gems you find NOW to view LATER.  It’s a must-have for bookmarking the plethora of digital news articles that your coworkers are constantly swapping around the office.  Imagine all the goodies you can put in your Pocket without weighing you down!  With 22 million users and 2 billion (yes that was billion with a B) items saved in Pocket, this app is non-negotiable.

4. Tagomatic for Hashtags

Is your hashtag game lacking? Don’t worry, there’s an app for that.  Introducing Tagomatic, a genius app that finds the hottest hashtags for your Instagram post. Not only does this tool save you time and money (‘cus we all know time=money), it increases engagement with #TheMostEffectiveHashtags, helps you discover related hashtags, and allows you to copy them directly to Instagram.  Not all hashtags are created equal, so make sure you’re using the right ones.

5. Moleskine Timepage for calendar management

Let’s get organized, people.  With Moleskine Timepage, all of your calendars are synced to one place, seamlessly integrated with weather forecasts, maps, contacts, and other apps.  Timepage’s hottest feature, Month Heatmap, provides a stunning month view to help you look ahead and stay organized. Essentially, it’s an intuitive heatmap of your schedule so you can get a feel of when you’re busy and when you’re free…as if we’re ever free.  Never miss another post, appointment, meeting or five-minute coffee break again by investing in the calendar of all calendars. Lifesaver.

Social media can be chaotic, but our lives don’t have to be.  Have you tried any of these apps?  Are there any rockstar tools that you think we’re missing?  Give us a shout on Twitter @beachhousepr @prcouture!

Elin Van Atta

Elin Van Atta

Elin Van Atta is a social media specialist at Beach House where she focuses on growing brand awareness and engagement for a variety of fashion, beauty, and lifestyle brands. While always keeping her eye on for the hottest digital trends, she thrives on creating rad content and creative copywriting for her clients. When she's not busy tweeting, placing Facebook ads or studying analytics, Elin can be found running on the beach, trying to be Beyoncé, or traveling with friends...always with a cup of coffee in hand.