According to Bulldog Reporter, Neiman Marcus is suing Domain companies Name.com and Spot Domains for improperly registering more than 40 Internet addresses that resemble the department store chain’s trademarks. Basically, the companies use the 5-day refund period to fill these mock sites full of ad’s and then enjoy the revenue from people who don’t know any better and actually click on those affiliate/ad block type pages. This sneaky little process is called Domain Tasting.
Experts estimate that up to 6 million names are tied up at any given time through domain name tasting, thanks to computer automation and a burgeoning online advertising market.
