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What Is Green PR? How to Promote Environmental Initiatives and Avoid Greenwashing
The global climate crisis is (and should be) at the forefront of so many people’s minds, which is why so many brands, regardless of niche,

3 Ways PR Pros Can Support Clients Through Supply Chain Challenges
According to the Wall Street Journal, recent disruptions in global supply chains have resulted in increased prices and spikes in canceled orders, forcing businesses to

How the 7 Barcelona Principles Can Help Measure the Value of Your PR Campaign
The poet Oscar Wilde once said, “There’s only one thing in the world worse than being talked about, and that is not being talked about.”

5 Important Crisis PR Tips to Help Strategize Key Communications
PR is extremely important for any kind of business. The way the company presents itself to the public and how it communicates with its audience

13 Important Qualities of a Good Entrepreneur that Set You Up for Success
There is a question that I get asked much more often than others. It is formulated in different ways, but the essence of the question

Mistakes Business Owners Make with Their Brand Story
Written by Stacey Shannon While a business is supposed to be a corporate entity, things are not as simple as they first appear to be.