West Coast Fashion bloggers Lust for Life, If You Seek Style, Natalie Off Duty, JazziMcG, and Karla’s Closet are the latest fashion bloggers plucked by Olsenboye, the clothing line by Mary-Kate sold exclusively at JCPenney, to help promote the Spring 2011 collection.
The Olsenboye Spring 2011 blogger series received coverage on WWD and launched today on TeenVogue. Throughout the month and through the end of April, TeenVogue will continue to feature weekly webisodes with individual fashion bloggers sharing her story of fashion and inspiration. The final final video captures all of the bloggers as they spend the day together at Venice Beach in their favorite Olsenboye spring styles.
The first video to launch, featuring Olivia from Lust for Life, is a dreamy endeavor that shows Olivia typing on her laptop at a picnic, flipping through a fashion magazine and twirling with a bunch of balloons while her voiceover shares what she loves about Olsenboye (the loud prints, in case you were wondering). The campaign also includes guest blogging on Olsenboye.com and a Blog Lovin advertorial and video seeding program.