New Year’s Resolutions for PR Girls and Guys


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It is that time of the year again! Time to make some New Year’s Resolutions. Oh joy!

I am a big believer in trying to figure out what I can ACTUALLY accomplish in the New Year. Yes, I would love to make a million dollars, hire 25 new employees and create a worldwide empire. However, unfortunately, I am just not there yet. When I make business resolutions, I try to take baby steps to get me where I want to go.

This year, I decided to take a new spin on things. Instead of a traditional list of all the things I am going to do in 2015, I decided that I am going to do more of what is working and scale back on the things that aren’t working.

Here are my ideas for 2015:

MORE thinking outside the box

As a publicist, coming up with fresh ideas for your clients is super important.

For me, I have a list of places I find inspiration for story ideas. Each time I take on a new client, I look at their personal story, business inspiration, company culture, etc. These are the areas that I find most of my pitch ideas. For 2015, I want to step outside of these categories, and get creative. Hopefully, this will result in more placements in new publications.

LESS worry and guilt

I think this comes along with the territory of being a publicist, and on top of that a business owner. In the back of my head, I always have little voices asking: “Am I working enough? Am I working hard enough? Am I doing all that I can for my clients?”

As I run my business for longer, I get better at silencing the voices. At the end of the day, all you can do is your best, and if you know you are doing that…then, there is nothing to worry about.

MORE workshops

I am definitely ready to expand my business, and figure out what to do next.

My goal for 2015 is to make my workshops a huge part of my business. I teach workshops for PR firms and small business that focus on pitching in today’s media landscape. The number one issue being: how to break through a crowded inbox.

LESS e-mail

One of my biggest complaints about work is that I spend the majority of my day behind a computer. For working in a communication-based industry, I communicate in person very rarely. It can definitely get lonely and monotonous.

I decided that I want to start meeting with people in person, if I can. For example, instead of brainstorming with a local client over the phone, we can meet for coffee. Or I can make it a point to regularly meet with reporters over lunch. Mix it up a little bit!

Photo Credit: Shell Chicked

Rebekah Epstein

Rebekah Epstein

Rebekah Epstein is the founder of fifteen media, an agency that works exclusively with PR firms to streamline media relations in a digital era. She specializes in business, lifestyle, fashion and beauty. Rebekah also blogs about all things Gen Y at