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How does SOF support independent designers? Why should someone shop at SOF?

Sense of Fashion enables designers to reach shoppers beyond the confines of their studio. It’s like opening a shop at a very high foot traffic location with miraculously low rent. Well, actually, there is really no rent, because we do not charge listing fee or set up fee. And we promote our designers with advertising, marketing and partnerships such as this one with.

For shoppers, it’s a place to find unique designs from all over the world. Having something that is not mass marketed or mass produced, catering to their own taste, not the taste of the chain store buyer, at great prices and with great ease.