A fashion publicist is primarily responsible for managing the relationship between her clients and the media, but what that means on a day-to-day basis might include everything from developing a strategic plan with key messages and seasonal strategies, to stuffing gift bags or keeping track of media and celebrity sample requests. A fashion publicist is always thinking of innovative ways to position not just her client’s products but the brand story itself and the various mediums in which that story can be told. As the lines continue to blur between traditional PR, marketing, social media, customer service, etc there are more opportunities than ever before to become involved in the overall business direction of a brand, as well as close engagement with today’s social customer.
Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon.
A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com