Wish pitching wasn't so confusing, overwhelming and let's face it, intimidating?
Well, prepare to go from stressed to smug because we're giving you our playbook.

Grab your copy of our best-selling ebook

Pitch Perfect: The PR Couture Guide to Press for Fashion + Lifestyle Brands

Secrets to Working with the Media – Revealed!

Ok, that was a fun way to introduce Pitch Perfect, but there are no smoke and mirrors to this handy ebook (though we wouldn’t say no to a fancy velvet cloak!).  

Filled with the expert, down-to-earth advice you’ve come to expect from PR Couture, this 48-page PDF has everything you need to develop a stellar PR plan, find media contact information, write an amazing pitch and so much more.  Originally published in 2012, we just gave this baby a refresh in May, 2019.

Filled with best practices and organized into 10 actionable, easy-to-follow steps, Pitch Perfect covers:

  • How to create a PR plan, identify a target audience and create media-friendly key messages
  • The breakdown on who to pitch, when and how to easily find those hard-to-get email addresses for free
  • What you'll need as far as press materials and the real deal about press releases
  • How to become an editor BFF- so indispensable that editors come to you for help for a change!
  • Sample email pitches for editors and influencers, including how to handle free product requests
  • Your press coverage is just the beginning - learn what to do after you have that media hit in hand for maximum brand value

Plus a bonus bundle of additional resources:

  • Eight of our best media outreach articles to help you navigate desk sides, gifting suites and influencer/press trips - all on one handy spot

Download to your desktop and print or load up on your favorite device.

Ready, set Pitch!