PR Agency News: Be Social, L.E.R, Socialyte & The Pontes Group


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Be Social PR has expanded its influencer management services, naming the growing division Be Social Talent, now representing more than 30+ recognized bloggers.. A branch of the agency’s successful public relations and social media services, the talent management division provides opportunities for bloggers and social media personalities to develop their passion into a lucrative business.

L.E.R Public Relations has added global ready-to-wear womenswear brand, Angelys Balek to the agency roster. Thailand-born Founder and Creative Director, Angelys Balek uses unique prints made from her original artwork, created on canvas and then printed onto the fabric.

Digital influencer agency Socialyte has launched Socialyte Instagram Studio and has enlisted one of the agency’s largest talents, Adam Gallagher (1.7M Instagram Fans), as Creative Director of the new venture. With access to thousands of international photographers, videographers, celebrities, stylists and artists, this new venture offers brands a new means for enhancing their content marketing story.

Lais Pontes, Founder of branding, public relations and marketing agency The Pontes Group, was recently recognized asa 30 under 30 by Forbes. Lais launched her company at the age of 24 and in 3 years has been able to rapidly scale the business to become bi-coastal and boast a client roster that has represented clients from over 10 countries around the world.


Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website