As brand advisors and ambassadors, PR Couture Council members receive enhanced opportunities for collaboration, referrals, promotion, and business growth.
SAN DIEGO (Feb. 20, 2018) – Today, PR Couture, the leading industry platform and sourcebook for fashion and lifestyle communicators, debuted the concept of its first-ever industry leadership council coined the PR Couture Council (PRCC). The PRCC is a consortium of professionals and agencies who support the vision, growth and mission of PR Couture to elevate industry standards, practices and careers. This is the first venture of its kind to be offered in the company’s already robust offering of programs, content and services.
“I am beyond excited to finally announce the details of this powerhouse group of communication experts,” said Crosby Noricks, founder and editorial director of PR Couture. “After more than a decade serving, educating and supporting this space, I was more motivated than ever to connect with a select number of individuals and agencies that could authentically help me steward and shape the next chapter of our platform and those we impact on a daily basis. The digital media landscape is rife with opportunity and every PRCC member understands that the true way to win in this field is collaboration over competition, a longstanding core value shared by us all.”
The PRCC is currently comprised of boutique to mid-size agencies from across the U.S. working with local, national and global clients.
The PRCC debuts with 11 founding members including:
Agencies are expected to act in an advisory/ambassador capacity and support the overall success and operating strategy of PR Couture. This includes participating in planning and editorial meetings, sharing knowledge, connections and expertise in support of program development, speaking at events on behalf of the group, and more.
The digital media landscape is rife with opportunity and every PRCC member understands that the true way to win in this field is collaboration over competition, a longstanding core value shared by us all.
In exchange for their dedication and commitment, PR Couture provides council members with benefits such as boosted agency visibility, complimentary access to educational courses, special pricing on recruitment tools and recognition offerings, an established place to share editorial articles and thought leadership expertise, ongoing marketing and promotional reinforcement, consultancy support and access to an exclusive Slack channel filled with member-led feedback and new client leads.
“It’s an honor and a privilege to be a part of the PRCC,” said Janna Turner of Style House. “It is more important than ever for women in leadership to collaborate. PR Couture has been a huge supporter of me and Style House for over 11 years, so to have a larger role in the programming and content is quite special. In a rapidly changing media landscape (and society), it will be enriching to connect with other agency owners so we can navigate and progress together – elevating our businesses, the careers of our employees, and the industry as a whole. ”
The PRCC has been under development since fall 2017 and continues to evolve as new representatives are welcomed and annual responsibilities, benefits, and structure are refined. Q1 memberships have been filled and are currently closed. Those interested in being notified when select Q2 memberships are available should email hello@prcouture.com. To learn more about the benefits of being a PRCC member, visit prcouture.com/prcc/.
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PR Couture is a leading industry platform and sourcebook for fashion and lifestyle communication professional looking to show up and stand out at all stages of their career. To fuel the field forward, PR Couture educates, inspires and celebrates forward-thinking practitioners and brands through expert insight, job leads, agency directory, members-only council, digital tools, educational courses and its annual Bespoke Communication Awards program. Founded in 2006 by fashion marketing expert, author and educator Crosby Noricks, PR Couture is headquartered in San Diego, CA. For more information on PR Couture, visit www.prcouture.com or email hello@prcouture.com.
