PR Agency News: Kenwerks Acquired, New Clients for BPMPR & Beach House PR


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International public relations agency Steinreich Communications Group, Inc., has acquired Kenwerks, a leading fashion public relations and marketing firm with offices in New York and Los Angeles, headed by Kenneth Loo. All Kenwerks employees will be retained and will move into Steinreich offices on both coasts. The acquisition is Steinreich’s third in the last year.

Beautiful Planning Marketing & PR, announces the addition of TomboyX to its roster. TomboyX provides underwear that any girl, any woman or any person can feel comfortable in, regardless of where they fall on the size or gender spectrum.

Beach House announces its representation of Stevie’s SisterMia Marcelle Swimwear and Mini & Maximus for PR, Social Media and Influencer Marketing, as well as representation of Trufora Skincare for Social Media Marketing.

Caitlin Davis, formerly a Senior Account Executive at Beach House, has been promoted to Director of PR while former intern Jordyn Liburdi has been promoted to Influencer Marketing Assistant. Finally, Melissa Garcia has been hired as an Account Assistant.

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Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website