PR Industry News: CFDA & Cadillac, alice + olivia & new Agency clients

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The Retail Lab, a program of the CFDA and Cadillac, gives designers the opportunity to gain real-world business and retail experience through a store and mentorship program. The inaugural fashion designer is Timo Weiland, whose shop will open to the public in early July.

The alice + olivia brand, in partnership with Neiman Marcus, held their first ever See-Now-Buy-Now runway show with music by The Dolls and Ana Calderon. The show featured the alice + olivia x Grateful Dead capsule collection paired with limited edition items from the Spring 2016 collection.

White Handed PR announces representation of Slovakian footwear brand Novesta, who are launching their first U.S. collection with the introduction of the brand’s unisex, eco sneakers.

Los Angeles-based, fashion and action-sports PR boutique agency S+L Communications, has been acquired by Santy, a full-service, integrated marketing communications firm based in Scottsdale, Arizona.

Charmed PR announces representation of Luma Brush and Blo Blow Dry Bar in Brentwood (soft launch is this weekend).

Consumer sport and lifestyle PR agency GUNG HO Communications has acquired London-based Coffin on Cake PR.

The Eighth Floor Strategic Communications announces the addition of flooring company FLOR and lifestyle performance brand Hawke & Co. as new clients to the agency roster.

Glo Creative has hired Lamont Johnson as Public Relations Director.

 

 

Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com

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