PR Industry News: NY Mag’s The Strategist, New Firms JM Collective & The Influence


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Beach House announces its representation of Rubis of Switzerland and will be handling all communications, influencer marketing, and social media for the brand.

New York Magazine announces the launch of “The Strategist,” a new site for helping people shop the internet using expert recommendations.

Beauty brand consultant Jeannine Morris announces the launch of her new consultancy firm The JM Collective. The firm aims to bring high-level consulting services to entrepreneurs and indies—with a small-firm budget in mind.

Alexandra Lasky, fashion, beauty and nightlife executive formerly at SHADOW, announces the launch of talent activation firm “The Influence.” The business is moving away from traditional PR and towards influencer-based activations and will focus on celebrity marketing and branding.

Founder and CEO of Krupp Kommunications (K2), Heidi Krupp, has been named the winner of two Stevie Awards, in the “Communications or PR Campaign of the Year – Community Relations” and “Lifetime Achievement – Business” categories.

The LaunchPad Agency has introduced its proprietary, turnkey pre-marketing program called Blast-Off, designed to help companies build an early fan community prior to launching their product, brand or service into the market.  

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Kayla Logan

Kayla Logan

Here comes the Canadian, Eh?! From Toronto, Ontario. Kayla Logan is the founder of Kayla Logan PR, a boutique full service PR and integrated digital media firm that also provides image consulting, professional styling services, branding , graphic design, photography and events management. Graduating from Western University with a B.A. in Criminology and Political Science, she completed her post-graduate in PR. You can find Kayla on her spare time freelance writing, blogging, or behind the camera and clothing rack following her latest creative photo-shoot endeavors .