PR Industry News: Small Girls Take on No Subject, BoF’s New Paid Access & INK & ROSES


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PR Agency and Industry News

NYC-based PR and Influencer Marketing Agency Small Girls PR has acquired Los Angeles-based Event Production and Influencer Marketing Agency No Subject (for more on the founder’s of both agencies, check out this interview with Small Girls and this one with No Subject and Create & Cultivate Founder Jaclyn Johnson)

Business of Fashion has announced they will move toward a paid, subscription model starting October 25. BoF Professional will include access to all articles as well as Professional-only analysis and special briefings.

Editor database for the cosmetics industry beautypress has announced the appointment of Carmen Alfaro Baxter to the role of Sales Manager US and UK.

Full-service marketing firm INK & ROSES is now Public Relations Agency of Record for mi*Brite®, a luxury at-home teeth whitening collection. In addition to traditional PR programming, INK & ROSES will support the mi*Brite® brand by providing ongoing strategic counsel as needed for various business functions.

To submit your agency or company news for consideration, email hello[at]

Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website