PRCC
The PR Couture council
An Intimate Business Mastermind + Marketing Program for Agency Owners
Ready to Step it up (and Stop Struggling Solo).
Thank you for your interest!
2019 PR Couture Council Program
Get one-on-one time with Crosby plus tons of group support where you'll get access to laser-focused advice from the group on any pertinent issue or stressor you're currently facing. Walk away feeling CLEAR and confident in your business goals, direction, and decisions.
Mastermind Components
Strategy, Support + Accountability for the rest of the year!
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2 One-on-One Clarity/Strategy Calls $1000 value
Running your own business means you're always having to put your expert hat on, and rarely get a change to reflect, recharge and work ON your agency, rather than getting results for clients, managing and securing new business. As a PRCC member, you'll get 2 Power Sessions with Crosby to ensure you're on track and getting the support you need to show up as a leader in your life and business.
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3 Group Mastermind Calls $1500 Value
When you show up for yourself and your peers, magic happens. Every other month we'll come together for a group call where you'll get focused time to air whatever's on your mind, and reap the benefits of more than just your brain on a particular problem, issue or goal. We all have so much to learn from one another - this is where the big growth happens.
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3 Group Get Sh&t Done Work Sessions $1500 Value
You have a to-do list miles long and all those business-building items keep getting de-prioritized. Well no longer! Our accountability sessions give you focused time to get it done; from working on your own brand platform to implementing new business systems, you'll be amazed at how much you can accomplish in a short sprint, when given the space to do so and the support to make it happen.
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Members-Only Community $1000 value
With our PRCC Slack channel and Email Listserv, there's no excuse not to take advantage of one of the biggest benefits of the PRCC -daily access to other agency owners who are all rooting for your success. Don't be shy - connect with your fellow members for support, resources, collaboration opportunities (and yes, even a healthy dose of venting) among friends.
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First Dibs Complimentary
Occasionally we receive requests for agency referrals, as well as pen thought leadership articles for industry publications. When/if these situations come up, PRCC Mavens will get a 24-hour early access to respond to opportunities, before we release the opportunity to our network.
Marketing Components
Agency Promotion, Team Growth + Training, Thought Leadership
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Agency Promotion $2500 Value
Get in front of prospective new clients with your very own Directory Listing (photo gallery, client contact form) + Homepage Link. Think of us as your brand new (ultra SEO-optimized) second website.
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Access to Shop Content + Courses $2000 value
Make team training a breeze by sharing resources from our expert library. From ebooks to pitch templates as well as our popular entry-level course PRISM, all the goodies are yours for the taking (and sharing!)
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Instagram Takeovers $2000 value
Showcase your unique agency culture, expertise, client wins and big events to our social media audience with an Instagram Stories takeover.
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Owner Bio + Contributor Login $1500 value
You're more than just an agency owner, you're an expert! We'll put your bio and a quick Q&A up on our 2019 PRCC Member Page plus links to your social media accounts. Plus, if you choose to write for PR Couture we'll provide you with your very own contributor login and article bio box to fill out (PRCC member bonus: we'll push your articles to the top of our publishing queue for extra quick turnaround times)
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Member Announcements $1000 Value
We're ready to shout our excitement from the rooftops! Your participation in the PRCC gets you inclusion in 2019 member site, email + press release, plus a dedicated Instagram member announcement in our feed
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Job and Intern Postings $500 value
Think of us as your virtual recruiters on tap. Enjoy unlimited job + intern listings, as well as accompany email + social promotion for any and all openings, all year long.
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PRCC Member Badge Complimentary
Show off your status with a fun PRCC Member Badge (you know you want one!) for your site, social and beyond.
Your cost: $2100 or 6 payments of $375
Advisory Support
As a member of the PRCC, we also invite you to act in an advisory capacity for PR Couture through thought leadership. mentorship and access to your network. We know you’re oh so busy, so these are just extras – think of them like adding whipped cream on your Matcha Latte.
Here are some of the other opportunities available to you as part of the PRCC:
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Share Your Expertise
Take advantage of our INSANE search rankings to be discovered for your expertise. Contribute to our blog at any time and get priority publishing in the queue, submit expert quotes for roundups and externally placed articles.
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Lend your Perspective
Participate as a mentor in our Pitch, Please! Community (launching 2019), help us choose our Maven of the Year for the 2019 Bespoke Communication Awards
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Land Client + Agency Press
Agency client announcements and new hires get their own special section in our agency announcements; submit clients for priority consideration in our bi-annual gift guides
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Make Some Extra Money Honey
Help us promote our programs as an affiliate, get a kick-back on any new advertising partnerships we book as a result of your introductions
ready for your best year yet?
It’s amazing what shows up when we show up for ourselves and each other. If the PRCC is a fit for you in 2019 we cannot wait to dive in, get to know you better and stand in your corner.
PRCC Policies / Community Rules
We ask PRCC members to uphold the PRSA Code of Ethics and to hold confidential any information shared between members unless explicitly given permission otherwise. Any indication of attempting to pitch member clients, poach employees or otherwise engage in shady behavior will result in instant removal from the group and any outstanding invoices paid in full within 14 business days. There is enough of this happening in our industry and it WILL NOT happen here.
PRCC benefits offer a foundation from which to promote your agency, share thought leadership and benefit from a supportive, like-minded community cheering for your success. Like anything however, you get what you put into it, and your investment results are largely driven by how you actively you take full advantage of the various program components.
The magic that happens in a group setting can only spark with committed hearts and minds show up consistently and will full presence. Our group calls are an opportunity for you to show up, get support and share your knowledge and insights. We need you, yes you, to hold PRCC meetings as sacred on your calendar. These are non-negotiable (and trust you need this requirement to help you achieve your personal and professional goals). You are allowed to miss 2 group coaching and 2 accountability calls and that’s it. Make the commitment, show up, and reap the benefits of making the space for all of us here in this space with you.
PRCC now the only way by which PR Couture will promote agencies through our our directory. We commit to ONLY recommending PRCC members for potential work and client opportunities, assuming the expertise required exists within the community. You will always be given the prospective client information and be in charge of following up directly on the opportunity. PRCC Mavens will receive 24-hour priority notice on all opportunities. Requests for referrals are random and we cannot speculate on how many of these may come through to you during the duration of the program.
PRCC is an annual program of mutual investment of time and resources. There are no cancellations or refunds. Should there be evidence of extreme financial hardship, alternative payment structures may be considered on a case-by-case basis, but you will still be responsible for the total cost of the program.
We encourage members to explore ways to diversify income streams. If you are considering launching a program, service, course or online platform that is similar to how PR Couture monetizes our business, please reach out first. We appreciate the opportunity to explore how we might collaborate together to leverage the existing PR Couture community for sales opportunities, as well as how we might share our expertise on developing and launching digital and physical products.