PRCC 2019 | PR Couture | Career + Agency + Freelance Resources for Communication Pros

the pr couture council

2021 Program Dates: January 11 - December 10

The PRCC is PR Couture’s intimate small business mastermind for experienced agency owners and consultants ready to step it up and stop struggling solo. During our year together, you will expand your business, maximize profits, assert better boundaries and finally start enjoying what you’ve built.

I came to the PRCC burned out, fed up and completely lost in navigating difficult client & business challenges. Less than one hour in Crosby's 'hot seat' and I had a plan for scaling my team, access to an incredible talent pool and the confidence to say "no" for the bigger "YES." Since working with Crosby, our agency doubled its team size and leveled up from a regional client list to a growing national portfolio.

Britney Price

CEO, BCENE PR

WE HAVE ALL HAD QUITE THE YEAR.

Amidst all the unknown, unrest and upheaval, this year, my hope is you have emerged with a renewed commitment to yourself and the business you have built. After all…

Your business is a conduit, an expression, a FORCE.

Isn’t it great to be able to pivot without anyone else’s input?

Isn’t it often harrowing to make those big decisions all on your own?

Isn’t it wonderful to be on this journey where your gifts and your livelihood are in consistent evolution – alongside your creativity, capability and capacity?

Wonderful and…overwhelming?

The PR Couture Council is your virtual cabin on the mountain, your sandy beachside cabana, your life-changing desert retreat, a full year of respite and reinvigoration, of learning and growth, direction and accountability built into your entire year – so that your expansion is basically a done deal.

Claim 2021 as the year your business becomes a fuller expression of who YOU are. A year when you made some critical changes, yes, and one where everything started coming together with more mastery and enjoyment than ever before.

PRCC PROGRAM overview

I've made my money back tenfold. During my year in PRCC I raised my prices, strengthened my mindset and confidence, and established practices to keep my agency running like a real business and not a freelance side hustle.

Lindsey Smolan

Founder, LSPR

You’ve been at this awhile.

Some things have starting really working, thank goodness!

But there are other aspects of running the show that are icky, ugh, overwhelming, irritating and ready to be released.

You’ve got a big vision, big dreams and heaps of drive – but you keep getting waylaid by client demands, opportunities you don’t exactly want, but don’t feel like you can turn down. And year after year those creative projects, that workshop or bootcamp, that personal branding strategy, that visibility plan, your book, your sabbatical – keeps gets pushed aside because there is always a fire and you’re the one who puts out fires.

It’s WORK creating this company, this legacy, and ensuring you aren’t just re-creating the exact kind of business monster that convinced you to get off the corporate ladder, traditional agency structure entirely.

You do things differently, you see things differently, and while you have a huge heart for this work and your clients,

You’re feeling itchy.

Something needs to change.

Welcome to the PRCC sweet cheeks,

You’re home.

As a member you will be invited to:

Build the business you actually want to be running (not the one you're supposed to want or used to want - the one that is right for you, right now)
Clean up the areas of your business that are sucking up your energy (we're talking a big business swiffer to admin, systems, support that is anything but supportive) to make room for what's next
Implement powerful growth strategies to boost your pipeline and profits (we're talking consistent 5-figure retainers and beyond)
Turn your website and online presence from a ho-hum brochure to a lead-generating machine (book discovery calls on auto-pilot)
Optimize your entire client journey from discovery through to contracts and management (happy clients = referrals = less work for you!)

THROUGH A MIX OF regular check-ins, accountability, STRATEGY AND MINDSET coaching, skills upgrades AND REFLECTIVE RETREATS, WE tackle the dream trio:

I generated more than $20k in business directly through referrals and collaborations as a member of the PRCC. I expanded my knowledge as an agency owner, grew my business and made amazing new friends.

Christina Elman

Founder, the MAE Agency

more profit

More money in the bank starts with clear positioning, consistent agency marketing, fierce confidence in what you’re offering and a kick-ass sales strategy. We’ll work on all of it, including exploring new service and revenue opportunities to usher in a new phase of business where you’re positively thriving.

more ease

Expert instruction and peer support on key areas of running a successful agency, with plenty of personalization to help you experience more ease and flow running the business YOU want to run (rather than it running you).

more done

With one-on-one and group coaching, and regular accountability sprint sessions, you’ll stop swirling in overwhelm and reap the instant benefits of moving through challenges and taking results-driving action. Expect find more time on your calendar and more room in your brain to come up with your next brilliant idea.

I know that without a doubt you are, as ever, a freaking miracle worker.

But let’s get real. Making miracles can be exhausting, even under normal circumstances.

And we are not exactly anywhere near normal (which is of course good and bad)

FACT: You decided to run your own thing for a REASON

You took the big, scary leap so that you could work with clients that you BELIEVE IN. The kind that come with the stories you’re THRILLED to tell. And to bring your agency/freelance vision to life – a company build on creativity, strategy, collaboration and CAN-DO

Because hells bells, can you DO.

The truth is that being in charge is great and it’s tough and it’s tough and it’s great.

You’re experiencing challenges like:

Balancing new business on top of existing client work to keep the pipeline full (no time to post Instagram, LinkedIn, fix your website)
Finding and retaining the right support, getting organized (and okay, letting go of control to get things off your plate)
Clients with sky high demands who have no problem texting you at 11pm on a Sunday (but can't seem to pay invoices on time)

Not to mention…

The weight of being responsible for all of it – the results, and the profit margin, and the right software, and the media and influencer relationships, and being a walking crystal ball when it comes to where the industry is headed and what’s next.

If you’ve got a hunch that a few powerful, practical shifts and a hefty dose of community and expert communication minds is just the ticket and…

You’re ready to get serious about amplifying what is working
And fixing what isn’t.

You’re ready to get serious about downtime,
Turning off, recharging and reconnecting to your why.

You’re ready to grow
Create new revenue streams
Show off what you know.

And bring your latest agency vision to life (while still having a life)…

Join us in the prcc

Crosby is generous, insightful, and accessible. She has a gentle way of nudging all of us to push further and holds us accountable without judgment or pressure, which ultimately leads to growth. When you work with her, it feels like a partnership and it's clear she is dedicated to your own success. Crosby she will contribute whatever she can - copywriting skills, strategic insights or her own personal contacts - to help you reach your goals.

Stephanie Smith, APR

Principal, SASC

I created the PRCC because I kept having the same conversations, one-on-one, with agency owners all struggling with the same thing. They would ask me, “Am I overcharging or undercharging on this proposal?” and “Where are all the good assistants hiding and how much should I pay one?” Things like, “Am I losing my mind or is this client/influencer actually crazy?” and “Do we HAVE to offer social media services? Do I HAVE to go live on Instagram?”and “Why can’t I find the time to do write that article/launch that course I KNOW will make me happy and help my business?UGHHHH”

Sound familiar?

After years of offering this type of support via official consulting arrangements and just talking dear friends off the ledge, I decided the best way to help would be to get you all together to have these conversations in a safe space with others on a similar path. And to share what I’ve learned after more than a decade running PR Couture and working with – and for – agency owners from all over the world.

Each year is better than the last, which means 2021 is going tobe our best cohort yet!

I’m honored to extend the PR Couture platform to you as you grow your empire, thrilled to connect you to others who can support you on your path, and wildly optimistic about the magic we can create together

Welcome to the PRCC!

Crosby Noricks
Founder, PR Couture

We're looking for a few good communicators

The PR Couture Council is open to experienced boutique agency owners, consultants and those holding a c-level leadership position. It is a four-figure investment and may be considered a business expense.

For the full specifics on the program, tell us a bit more about you and we’ll be in touch with next steps within the week.

I love having access to like-minded PR pros from all over the country. I developed meaningful relationships and ended up starting a side business venture with a fellow member!

Liz Anthony

Founder, Mariposa Communications