When you discovered communications, it was like a career path had been custom-made just for you. It’s in your DNA; your superpowers are creativity and connection.
You are good at what you do (even if it doesn’t always feel that way). You have brilliant ideas in spades, killer instincts, media and brand savvy, plus a heart-led desire to work with clients you truly believe in for greater impact.
And yes, to make the world a better place. You’re not ashamed to say it.
Congrats ARE in order. You already did the big scary thing. You made the leap and started accepting clients on your own. You had enough faith and self-trust to at least try and design a better, more satisfying, more profitable work-life situation for yourself.
That is SO big and I love you for it.
What you have learned and tried has taken you this far and that is amazing.
But now the excitement has waned a bit. The entrepreneurial life isn’t actually a vision board come to life. Brands that seek you out love you — until it’s time to sign a contract. And you’re not putting yourself to the build the kind of reputation that gets you in front of better fit clients — even though you know promotion is a necessary part of the biz.
I mean hellooo, you work in PR!
But for whatever reason, you simply can’t get yourself to do it (or do it consistently).
And because of that…
The reality is that what your business is needs more than anything — is your expert energy.
What’s missing from the equation…is you.
It’s time to step out of the shadows and do what you tell your clients to do all the time; stand for something, go big, make a splash.
First, you need guidance and structure to help you figure out exactly what your brand is, who you actually want to work with, what exactly you want to offer to them and when and for how much. It’s a lot – but I’ve done this a lot – you’re in excellent hands.
And, you need to get at the root of what is holding you back from claiming the magnetic energy of an industry expert who leads with clarity and confidence around all of the above. This is the winning combo that radically transforms your ability can more easily attract and sign right-fit clients.
This program is different from other agency accelerators and build-your-business courses because I believe running your own business is one of the greatest vehicles for creative exploration and self-expression. There is no one size fits all approach here.
PRESENCE will help you uncover the business only YOU can run and help you become even more YOU in the process. PRepare to fall in love!).
the business of your dreams....
The answers and results you seek aren’t inside a Quora thread or the next free PDF you exchange for your email. They likely aren’t even in that fancy course you’ve been thinking about buying (assuming you’d actually do the whole thing).
And if you let yourself get really quiet and listen to that inner voice we all have — you know it’s the truth. You need boss-level support to build your boss-a** brand.
If we don’t believe in your own value and aren’t investing in our own growth, how can we expect clients to come at us with big budgets and high-impact work (that we feel confident we can deliver)?
I know this struggle firsthand.
My first year as a freelance publicist was no picnic. I took on way too many clients with super tiny budgets. I woke up a stress-ball every morning. I was proud of the work I was doing (though I always felt like I could have been doing more), but I was running on pure intuition – especially when it came to the ins and outs of actually running a business.
This fumbling about, coupled with a HUGE wake-up call when it came time to pay taxes (ouch!), meant I ended my first year as a business owner with anxiety, exhaustion and a very tiny bank account balance – despite a roster of 10 clients.
When I was offered an agency job – I took it (and the low salary) gratefully.
It took me YEARS to get comfortable taking on my own clients again.
But, once PR Couture became my full-time gig, I had to figure out how to be a profitable consultant.
Now, if the picture I am painting sounds like a better situation than the one you are in now, but you’re having a bunch of Imposter-Syndrome “who am I to do something like this,” I want you to take a deep breath, put your feet on the ground, your hand on your heart and remember…
Why NOT you?
YOU are powerful.
And you have a tiny inner voice that is telling you that even though it’s not working exactly how you imagined it, your past has nothing to do with your future, and you CAN create ANYTHING you put your mind to.
PRESENCE is a 6-week personal branding + business activator for communication consultants, freelance publicists and boutique agency owners looking to finally create the business — and income — you’ve wanted this whole time by focusing on building, shaping and sharing your expertise.
Once you have completed your payment you’ll get an email confirming your participation, followed by another within 48 hours with links to your questionnaire and group calendar. Our first call will be Tuesday, March 2 at 10 am PT. You will be able to access all course materials inside the PR Couture Course Portal.
What if I can’t make the live calls?
We can book our one-on-ones around your schedule. If you are unable to attend a group call, it’s not a big deal! You can always watch the recording after the fact.
What if I still have my day job?
Totally fine! Participating in this program will help generate momentum and accelerate your ability to leave your job for good (if that’s your ultimate plan).
What if I have already hit six-figures and business is going pretty well?
Great! We will build on what you already have to make you even MORE profitable and take back some of your time! So that we can focus on blowing up your personal brand (in the best way of course!).
I am not a publicist – will this work for me?
In a word -YES! Any communications-focused freelance service provider or similar (social media strategists, copywriters, content marketers, will benefit from this program.
What’s the difference between this as Coterie Biz?
Coterie Biz is an ongoing membership that includes access to multiple trainings, templates and business development challenges that is primarily self-directed, with the ability to jump into 2x monthly Office Hours on Voxer and a quarterly masterclass. PRESENCE is a 6-week, high-touch container that focuses solely on building an expert brand and business. Coterie Biz members can join this program at a reduced rate, and PRESENCE grads may find Coterie Biz to be the best next step for ongoing support.
Can I talk to you first?
Feel free to add me on Voxer (username Crosbyn) and ask me any questions about the program!