How to Pitch Managing Editor Brianne Nemiroff, Viva Glam Magazine


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VIVA GLAM Magazine is a Los Angeles-based women’s lifestyle website and quarterly publication with 4.5 million views a month. Topics include fashion, beauty, travel, wellness and entertainment, including celebrity interviews. Online Magazine Editor Brianne Nemiroff pens celebrity features and red carpet fashion coverage as well as a natural beauty and recurring vegan/vegetarian travel column.

Brianne NemiroffName: Brianne Nemiroff
Title: Online Managing Editor
Publication: Viva Glam Magazine
Instagram: @briannenemiroff, @vivaglammag
Twitter: @briannenemiroff@vivaglammag

How did you get where you are today?

I started contributing to VIVA GLAM’s entertainment section fresh out of college. Gradually, I worked my way up to the position I have now.

How far in advance do you work?

We work anywhere from 24 hours to 6 months in advance. If it’s a travel piece and it’s also in our print edition, it can be up to a year as we print seasonally.


Brianne Recently Interviewed ET’s Carly Steel

Photo: Diana Ragland

What is the best time to send a pitch email?

I read all of my emails so anytime is fine. I generally answer my emails the most on Wednesday and Friday mornings. But if it’s a timely pitch, I’ll answer the day-of.

What does your job entail and what kind of stories do you write?

I accept pitches for all sections as I overlook all of them: fashion, beauty, wellness, fitness, food, travel, and entertainment. The stories that I write personally are for entertainment (interviews, set visits, and red carpets), natural/non-toxic beauty, and my travel column “Visiting as a Vegan/Vegetarian”.

Share a bit about your target reader. Who are you writing for?

Our readers are 18-34-year-old females who love living a healthy, balanced lifestyle, enjoy pop culture and love to look glamorous. Most of our readers are up and coming models and actors and look to us for advice on how to better themselves from the inside out.

I generally answer my emails the most on Wednesday and Friday mornings. But if it’s a timely pitch, I’ll answer the day-of.

What email subject lines capture your attention?

Putting Pitch or Interview in the subject line captures my attention most!

What makes a great pitch?

If the PR rep is respectful and clearly understands of our target audience, that’s great. Exclusives are appreciated as well.

What is the best way for a PR person to build a relationship with you?

If they are based in LA, I would love to meet them! Keep emailing me new topics and I will remember you!

Sam Roberts

Sam Roberts

This PRISM girl turned PR Couture intern got her start in the PR world as most do, blogging! After graduation from Florida Atlantic University with a degree in marketing, the path she chose was the path to being a #PRGirl. Keep up with her as she travels, blogs, and goes behind the scenes at PR Couture.