breaking into pr doesn’t have to be so hard sweet cheeks!
You're an aspiring PR pro looking for a little help landing an incredible job in PR
We can *so* help with that
Our PRISM course has helped hundreds to secure career-making positions with top agencies, brands and editorial, over and over again..
When I see that an applicant has taken PRISM, I immediately put their resume in my short stack. I know that not only are they seriously committed to career excellence, but they have the necessary skills, perspective and connections that most entry-level candidates simply don't have.
PRISM will transform you into a top candidate for entry-level roles in Public relations and related fields.
Quick Course Overview
- Course Content: (3) Modules - Personal Branding, PR Skills, Career Development - lessons, workbooks, assignments, recommended resources, and guided audio. Complete the course at your own pace with forever-access to all materials.
- Listen to the #Prismcast: 12+ hours of candid career-focused, advice-rich conversations with PR pros from Style House, Beach House & ModCloth, just to name a few.
- Promote Yourself: A fancy certificate of completion + the opportunity to be featured on our Instagram feed.
Life after PRISM looks like:
- You finally have a PR job that you love (and the paycheck to go with it). Frame it! No wait, cash it.
- You’re working with brands you love and making a real contribution. You can’t believe this is your life now
- You’re quickly developing a reputation as a go-to strategist, thanks to your top-notch branding and pitching skills (your next promotion awaits!)
After PRISM I took a job as the e-commerce assistant for a fashion and lifestyle brand. I’m not kidding when I say it’s a dream job – I still feel like, ‘I can’t believe this is my job’.
Morgan Brooke Hough
Thanks to my PRISM connections, I will be working NYFW this season!
Christin Pittman
I’m now working for a new digital women’s lifestyle magazine. PRISM was a huge stepping stone for me and has brought so many opportunities to light.
Stephanie Barcetti
PRISM is a multi-faceted approach to total career domination
Elevate your personal brand, upgrade your PR skills, and master powerful career growth strategies to move up quickly.
Enroll today for instant & unlimited access!
The entire PRISM course
3 modules filled with lessons, workbooks + assignments, and guided audios covering personal branding, pitching, cover letters + more
($1500 value)
Bonus Audio + Video #Prismcast
Defacto mentorship via 12+ hours of supremely candid career conversations with PR pros from Style House, Beach House & Alise Collective, just to name a few.
($500 value)
Certificate of Completion
Personalized Certificate of Completion + special PRISM-grad only opportunuties
(Priceless)
Total Value: $2,000+
You Pay: $497
I have accepted a new position as a social media/PR manager at a women’s clothing store. It is my first step back into the fashion industry since I graduated college, and I could not be happier!
Lexi Compton
I recently started working for the menswear company, Trunk Club!
Kenzie Victoria
I officially made the move to LA about a month ago now, started a job that I absolutely love at a hospitality PR firm. Couldn’t have done it without Crosby and PRISM!
Caitlin Kruell
Let's dive into the PRISM Course more fully
PRISM is a self-directed course delivered to you through our private online workspace. You choose when and how to engage with the materials - but we recommend at least 2 weeks per module.
Course Curriculum Overview
Module 1: Become a personal branding powerhouse
Uncover Your Unique Facets
You’ll learn:
- Personal branding tactics to raise your profile more effectively and attract opportunities that are a fit for your personality and skills
- How your career in public relations supports your purpose on this planet (this awareness will serve you for the rest of your life)
You’ll create:
- A crystal clear rallying cry to guide your personal brand and decision-making
- A personal brand prism to help you communicate your brilliance into the world
Module 2: Learn to pitch and plan a campaign
Polish Your PR Skills
You’ll learn:
- Habits and techniques of exceptional and in-demand publicists
- How to approach a brand campaign and pitching the media for coverage
You’ll create:
- A sample campaign strategy and winning pitch for your favorite brand
- A get-noticed cover letter for your dream job
Module 3: Grow your network + get hired
Carve Your Path to Success
You’ll learn:
- How to cultivate your center of power for confidence and clarity, even on difficult days
- Easy ways to nurture and expand your network into a advisory council that always has your back
You’ll create:
- A networking "power grid" to become a well connected, professional powerhouse
- An action plan to reach your goals and stay committed to your vision
As the founder of PR Couture and a university lecturer, I know exactly what's missing from the classroom - and what's needed in the office. PRISM is my way of helping you to fill in those gaps and more confidently pursue your dream career.
Join PRISM for a fraction of one college course
I’ve been offered PR internships at Mercedes Benz Corporate and a hospitality firm that works with Kendra Scott. Now I have to choose! – Stephanie Maxon
I’m graduating with degrees in Business administration & strategic communication. I wouldn’t have found my passion for the industry without PRISM. – Christina von Claparède-Crola
I landed an internship with The Blogger Babes, a network for fashion and lifestyle bloggers. – Danielle Moore
PRISM is right for you if:
- You’re looking for an entry-level PR job or internship as a recent or soon-to-be college grad
- You took a non-traditional educational or career path and are now trying to break into PR
- You're self-motivated and willing to put in the work
In this industry, it’s all about who you know. Luckily, you know me!
Hi, my name is Crosby and I’m the founder of PR Couture. Getting a great job in public relations isn’t easy. When I was first starting my career, I had zero industry connections and only a vague idea of what PR was, exactly.
I started PR Couture because I wanted to share what I was learning about fashion PR. And because frankly, I wasn’t getting that warm fuzzy feeling when I tried to connect with publicists for career insight or support.
Two years into my career, I had earned a Master’s Degree in Communication and was technically working in my dream field (connecting with fashion editors daily and a huge jewelry closet to play in), but I still had a ton of questions. Like, how do you build relationships with editors, deal with stressful, high-pressure work environments, and get clients (or your boss) to trust you enough to approve creative, impactful campaign ideas?
With PR Couture as a platform, I started interviewing and building relationships with people who answered my questions and offered me support; I worked in-house, freelance, and agency-side; I went from being an assistant account coordinator (one tiny step above an intern) to creating an award-winning social media department before making PR Couture and a small consulting practice my full-time, six-figure business.
I’m not a big fan of the “if you have to cry, go outside” mentality. In fact, I don’t want you to feel like crying at all. It’s become my mission to ensure that all my rising stars never feel lost or without expert-level advice.
Frequently Asked Questions
PRISM was developed for aspiring publicists who are interested in exploring a PR career in industries like fashion, lifestyle, consumer, hospitality and entertainment. When you sign up you’ll get a personal login for our secure course platform. From there you’ll read lessons, complete a variety of exercises using course workbooks and listen to invaluable conversations between PR professionals to better understand the industry, it’s challenges and opportunities.
You can expect to:
- Gain confidence and clarity around PR as a career
- Learn how to play to your strengths and secure an amazing PR job or internship
- Understand brand positioning and pitching to help you to deliver exceptional work
Nope! Fashion, Lifestyle, Hospitality, Entertainment, Travel and general Consumer PR enthusiasts will benefit from the course’s focus on branding, positioning and pitching. Fair warning, if you’re hoping to go into tech, healthcare, sports, automotive or financial PR – this might not be the best fit.
We are happy to work with agencies who want to offer PRISM to their entry-level employees as part of professional development or career training. For more information please email hello@prcouture.com
Just like in PR – there are no guarantees. However, course graduates are now working at top agencies, brands and magazines. Many say the course was more valuable than 4-years of college, and report feeling way more confident and excited about what’s ahead. But like anything, you get what you put into it.
PRISM helps you to clarify your personal brand, strengths and positioning, which are all important parts of branding yourself as a freelance publicist. PRISM will also provide you with templates and examples of the types of things you’ll be creating for clients (pitches, bios, etc) and give you a strategy to build your network. However, PRISM does not focus on building a profitable PR business, ideal client development or small business promotion/fundamentals.
Absolutely not. The course was designed for those just getting started in the real world of PR, which is most often college seniors and recent graduates. However, if you’re looking for career guidance and support, and the course sounds like a fun and worthwhile pursuit – we are happy to welcome in Prismadonnas of all ages.
Yes! You determine the pace of the course. And, course materials are yours to keep no matter what – so you can always jump back into a module if it comes at a busy time – or revisit certain assignments at a later date.
Absolutely! We’ve had people from Australia, India, South Africa, England and France take the course and love it!