PRISM Self-Study 17/18- PR Skill Upgrades and Career Strategy

Get Crystal Clear on Your PR career with PRISM.

You need a little help breaking in and standing out so you can land an incredible job in PR.

PRISM is our signature program for aspiring PR professionals. After taking the course, hundreds have secured positions working with top agencies, brands and editorial, over and over again.

I’ve accepted a PR Coordinator position working with top fashion publications, bloggers, and stylists, representing brands like DKNY, Kate Spade and Proenza Schouler.
Lauren Long

I started interning at Harper’s Bazaar!
Nicole Biscardi

Just weeks after completing PRISM, I was invited to join the #4 top PR firm worldwide.
Tanya Rivas

Quick Course Overview

  • Course Content: (3) Modules - personal branding, PR skills, career growth - lessons, workbooks, assignments, resources, and audio
  • Listen in: 12+ hours of candid career conversations with PR pros from Style House, Beach House & KFD PR, just to name a few
  • Exclusive PRISM Clubhouse: Invitation to join our PRISM Alumni Network for ongoing support, hard-to-find job opportunities and life-changing connections, plus ongoing access to all course materials
  • Just Because: $450+ worth of bonus goodies + certificate of completion

Life after PRISM looks like:

  • You finally have a PR job that you love (and the paycheck to go with it). Frame it! No wait, cash it.
  • You’re working with your favorite brands and top PR agencies. You can’t believe this is your life now.
  • You’ve been picked to work the tents at Fashion Week. Hello seating charts, celebrity RSVPs, and backstage access.
  • You’re killing it at work with creative, out-of-the-box ideas your boss loves, thanks to collaborations and support from your exclusive PRISM Alumni Network.

After PRISM I took a job as the e-commerce assistant for a fashion and lifestyle brand. I’m not kidding when I say it’s a dream job – I still feel like, ‘I can’t believe this is my job’.
Morgan Brooke Hough

Thanks to my PRISM connections, I will be working NYFW this season!
Christin Pittman

I’m now working for a new digital women’s lifestyle magazine. PRISM was a huge stepping stone for me and has brought so many opportunities to light.
Stephanie Barcetti

PRISM is a multi-faceted approach to total career domination

Refine your personal brand identity, upgrade your PR skills, and master powerful career growth strategies. ​

Join today for instant & unlimited access!

The entire PRISM course

3 modules filled with info + assignments, plus 12+ hours of audio and/or video Q&A with PR experts

($1500 value)

Sign up bonuses

More courses, ebooks, templates and reference materials just for fun

($450+ value)

Ongoing Support + Access

Personalized Certificate of Completion + Lifetime access to the PRISM Alumni Network

(Priceless)

Total Value: $1,950+

You Pay: $197

The PRISM Online Course

PRISM is a self-directed course delivered to you through our private online workspace. You choose when and how to engage with the materials. Lock down your personal brand identity, enhance your PR skills, and develop a signature career plan and networking strategy.

Course Curriculum Overview

Module 1:

Define Your Personal Matrix

You’ll learn:

  • Personal branding tactics to raise your profile more effectively and attract opportunities that are a fit for your personality and skills
  • What a career in public relations has to do with your larger purpose on this planet (and how this awareness can serve you for the rest of your life)

You’ll create:

  • A crystal clear rallying cry to guide your personal brand and decision-making
  • A personal brand prism to help you communicate your brilliance into the world

Module 2:

Upgrade Your PR Powers

You’ll learn:

  • What it takes to become an exceptional and in-demand publicist
  • A signature pitch process for response-worthy communication

You’ll create:

  • Powerful key messages and positioning statements
  • A cover letter for your dream job; a pitch for your favorite brand

Module 3:

Carve Your Path to Success

You’ll learn:

  • How to cultivate your center of power for confidence and clarity, even on difficult days
  • Easy ways to nurture and expand your network into a radiant powerhouse that always has your back

You’ll create:

  • A personal power grid for professional networking
  • An action plan to reach your goals

Make this commitment to yourself and dramatically increase your hire-ability, self-confidence and ability to crush your next job or internship. I can't wait to connect with you.

Enjoy the following gifts immediately after signing up!

  • 90% off the "Develop your Brand as a Thought Leader using Social Media" course from Marque Media ($199.99 course value)
  • PR Girl Bundle featuring Pitch Perfect: The PR Couture Guide to Fashion Media Coverage, Getting IN career profiles and "Be Present" digital poster from PR Couture ($89 value)
  • Brag Book + Press Release Template from Whitebook Agency ($75 value)
  • Influencer Marketing Bundle from The Shelf ($49 value)
  • Holiday Gift Guide Pitching Timeline from Fifteen Media ($47 value)

Total value of your bonuses: $450+

PRISM is right for you if:

  • You’re currently in college or a recent grad looking for her dream job in PR (or trying to figure out if PR is the right career to begin with!)
  • You took a non-traditional educational or career path and are now trying to break into PR or a related field, like influencer marketing
  • You're self-motivated and capable of taking the course without outside accountability

PRISM might not be the best fit if:

  • You’re a mid or senior-level publicist looking for in-depth strategic council
  • You’re looking for help launching a freelance PR business
  • You are looking for an in-person experience or one-on-one support

I have accepted a new position as a social media/PR manager at a women’s clothing store. It is my first step back into the fashion industry since I graduated college, and I could not be happier!
Lexi Compton

I recently started working for the menswear company, Trunk Club!
Kenzie Victoria

I officially made the move to LA about a month ago now, started a job that I absolutely love at a hospitality PR firm. Couldn’t have done it without Crosby and PRISM!
Caitlin Kruell

In this industry, it’s all about who you know. Luckily, you know me!

Hi, my name is Crosby and I’m the founder of PR Couture. Getting a great job in public relations isn’t easy. When I was first starting my career, I had zero industry connections and only a vague idea of what PR was, exactly. 

I started PR Couture because I wanted to share what I was learning about fashion PR. And because frankly, I wasn’t getting that warm fuzzy feeling when I tried to connect with publicists for career insight or support.

Two years into my career, I had earned a Master’s Degree in Communication and was technically working in my dream field (connecting with fashion editors daily and a huge jewelry closet to play in), but I still had a ton of questions. Like, how do you build relationships with editors, deal with stressful, high-pressure work environments, and get clients (or your boss) to trust you enough to approve creative, impactful campaign ideas?

With PR Couture as a platform, I started interviewing and building relationships with people who answered my questions and offered me support; I worked in-house, freelance, and agency-side; I went from being an assistant account coordinator (one tiny step above an intern) to creating an award-winning social media department before making PR Couture and a small consulting practice my full-time, six-figure business.

I’ve been offered PR internships at Mercedes Benz Corporate and a hospitality firm that works with Kendra Scott. Now I have to choose! – Stephanie Maxon

I’m graduating with degrees in Business administration & strategic communication. I wouldn’t have found my passion for the industry without PRISM. – Christina von Claparède-Crola

I landed an internship with The Blogger Babes, a network for fashion and lifestyle bloggers. – Danielle Moore

I’m not a big fan of the “if you have to cry, go outside” mentality. In fact, I don’t want you to feel like crying at all. It’s become my mission to ensure that all my Prismadonnas never feel lost or without expert-level advice.

Join today for instant & unlimited access!

The entire PRISM course

3 modules filled with info + assignments, plus 12+ hours of audio and/or video Q&A with PR experts

($1500 value)

Sign up bonuses

More courses, ebooks, templates and reference materials just for fun

($450+ value)

Ongoing Support + Access

Personalized Certificate of Completion + Lifetime access to the PRISM Alumni Network

(Priceless)

Total Value: $1,950+

You Pay: $197

Frequently Asked Questions

PRISM was developed for aspiring publicists who are interested in exploring a PR career in industries like fashion, lifestyle, consumer, hospitality and entertainment. Over 10-weeks on our secure course platform, you’ll read lessons, complete a variety of exercises using course workbooks and listen to invaluable conversations between PR professionals to better understand the industry, it’s challenges and opportunities.

You can expect to: 

  • Gain confidence and clarity around PR as a career
  • Learn how to play to your strengths and secure an amazing PR job or internship
  • Understand brand positioning and pitching to help you to deliver exceptional work

Another incredible benefit of the course is our Alumni Network. Currently there are more than 140 talented course grads just waiting to connect with you! 

It’s for ALL PR girls – Fashion, Lifestyle, Hospitality, Entertainment, Travel and general Consumer PR enthusiasts will benefit from the course’s focus on branding, positioning and pitching. Fair warning, if you’re hoping to go into tech, healthcare, sports, automotive or financial PR – this might not be the best fit.

We are happy to work with agencies who want to offer PRISM to their entry-level employees as part of professional development or career training. For more information please email hello@prcouture.com

Just like in PR – there are no guarantees. However, course graduates are now working at top agencies, brands and magazines. Many say the course was more valuable than 4-years of college, and report feeling way more confident and excited about what’s ahead. But like anything, you get what you put into it.

PRISM helps you to clarify your personal brand, strengths and positioning, which are all important parts of branding yourself as a freelance publicist. PRISM will also provide you with templates and examples of the types of things you’ll be creating for clients (pitches, bios, etc) and give you a strategy to build your network. However, PRISM does not focus on building a profitable PR business, ideal client development or small business promotion/fundamentals.

Absolutely not. The course was designed for those just getting started in the real world of PR, which is most often college seniors and recent graduates. However, if you’re looking for career guidance and support, and the course sounds like a fun and worthwhile pursuit – we are happy to welcome in Prismadonnas of all ages.

Yes! You determine the pace of the course. And, course materials are yours to keep no matter what – so you can always jump back into a module if it comes at a busy time – or revisit certain assignments at a later date. 

Absolutely! We’ve had people from Australia, India, South Africa, England and France take the course and love it!

More Questions? email hello@prcouture.com

Many thanks to our partners

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whitebook agency
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