Get Crystal Clear on Your PR career with PRISM.
You need a little help standing out so you can land an incredible job in PR (a bit of a confidence boost would be great, too).
we can *so* help with that
PRISM is our signature, self-study course for rising PR professionals. We cover branding essentials, critical PR skills and lifelong strategies for career growth, building your network and growing your expert reputation.
It's pretty much the best thing ever.
PRISM grads have gone on to secure career-making positions with top agencies, brands and editorial, over and over again.
Many firms consider PRISM a requirement for anyone truly serious about becoming a sought-after entry-level candidate.
Life after PRISM looks like:
After PRISM I took a job as the e-commerce assistant for a fashion and lifestyle brand. I’m not kidding when I say it’s a dream job – I still feel like, ‘I can’t believe this is my job’.
Morgan Brooke Hough
Thanks to my PRISM connections, I will be working NYFW this season!
I’m now working for a new digital women’s lifestyle magazine. PRISM was a huge stepping stone for me and has brought so many opportunities to light.
PRISM is a multi-faceted approach to total career domination
Refine your personal brand identity, upgrade your PR skills, and master powerful career growth strategies.
Join today for instant & unlimited access!
The entire PRISM course
3 modules filled with lessons, workbooks + assignments, and guided audios covering personal branding, pitching, cover letters + more
Bonus Audio + Video #Prismcast
Defacto mentorship via 12+ hours of supremely candid career conversations with PR pros from Style House, Beach House & Alise Collective, just to name a few/
Certificate of Completion
Personalized Certificate of Completion + special PRISM-grad only opportunuties
Total Value: $2,000+
You Pay: $497
I have accepted a new position as a social media/PR manager at a women’s clothing store. It is my first step back into the fashion industry since I graduated college, and I could not be happier!
I recently started working for the menswear company, Trunk Club!
I officially made the move to LA about a month ago now, started a job that I absolutely love at a hospitality PR firm. Couldn’t have done it without Crosby and PRISM!
Let's dive into the PRISM Course more fully
PRISM is a self-directed course delivered to you through our private online workspace. You choose when and how to engage with the materials. Lock down your personal brand identity, enhance your PR skills, and develop a signature career plan and networking strategy.
Course Curriculum Overview
Module 1: Become a personal branding powerhouse
Uncover Your Unique Facets
Module 2: Learn to pitch and plan a campaign
Polish your PR Skills
Module 3: Grow your network + get hired
Carve Your Path to Success
As the founder of PR Couture and a university lecturer, I know exactly what's missing from the classroom - and what's needed in the office. PRISM is my way of helping you to fill in those gaps and more confidently pursue your dream career. I've seen it happen time and again, the only difference between here and there is smart, informed action. You'll get that (and so much more) in this course.
Join PRISM for a fraction of one college course
I’ve been offered PR internships at Mercedes Benz Corporate and a hospitality firm that works with Kendra Scott. Now I have to choose! – Stephanie Maxon
I’m graduating with degrees in Business administration & strategic communication. I wouldn’t have found my passion for the industry without PRISM. – Christina von Claparède-Crola
I landed an internship with The Blogger Babes, a network for fashion and lifestyle bloggers. – Danielle Moore
PRISM is right for you if:
PRISM might not be the best fit if:
In this industry, it’s all about who you know. Luckily, you know me!
Hi, my name is Crosby and I’m the founder of PR Couture. Getting a great job in public relations isn’t easy. When I was first starting my career, I had zero industry connections and only a vague idea of what PR was, exactly.
I started PR Couture because I wanted to share what I was learning about fashion PR. And because frankly, I wasn’t getting that warm fuzzy feeling when I tried to connect with publicists for career insight or support.
Two years into my career, I had earned a Master’s Degree in Communication and was technically working in my dream field (connecting with fashion editors daily and a huge jewelry closet to play in), but I still had a ton of questions. Like, how do you build relationships with editors, deal with stressful, high-pressure work environments, and get clients (or your boss) to trust you enough to approve creative, impactful campaign ideas?
With PR Couture as a platform, I started interviewing and building relationships with people who answered my questions and offered me support; I worked in-house, freelance, and agency-side; I went from being an assistant account coordinator (one tiny step above an intern) to creating an award-winning social media department before making PR Couture and a small consulting practice my full-time, six-figure business.
I’m not a big fan of the “if you have to cry, go outside” mentality. In fact, I don’t want you to feel like crying at all. It’s become my mission to ensure that all my rising stars never feel lost or without expert-level advice.
Frequently Asked Questions
PRISM was developed for aspiring publicists who are interested in exploring a PR career in industries like fashion, lifestyle, consumer, hospitality and entertainment. When you sign up you’ll get a personal login for our secure course platform. From there you’ll read lessons, complete a variety of exercises using course workbooks and listen to invaluable conversations between PR professionals to better understand the industry, it’s challenges and opportunities.
You can expect to:
- Gain confidence and clarity around PR as a career
- Learn how to play to your strengths and secure an amazing PR job or internship
- Understand brand positioning and pitching to help you to deliver exceptional work
Nope! Fashion, Lifestyle, Hospitality, Entertainment, Travel and general Consumer PR enthusiasts will benefit from the course’s focus on branding, positioning and pitching. Fair warning, if you’re hoping to go into tech, healthcare, sports, automotive or financial PR – this might not be the best fit.
We are happy to work with agencies who want to offer PRISM to their entry-level employees as part of professional development or career training. For more information please email firstname.lastname@example.org
Just like in PR – there are no guarantees. However, course graduates are now working at top agencies, brands and magazines. Many say the course was more valuable than 4-years of college, and report feeling way more confident and excited about what’s ahead. But like anything, you get what you put into it.
PRISM helps you to clarify your personal brand, strengths and positioning, which are all important parts of branding yourself as a freelance publicist. PRISM will also provide you with templates and examples of the types of things you’ll be creating for clients (pitches, bios, etc) and give you a strategy to build your network. However, PRISM does not focus on building a profitable PR business, ideal client development or small business promotion/fundamentals.
Absolutely not. The course was designed for those just getting started in the real world of PR, which is most often college seniors and recent graduates. However, if you’re looking for career guidance and support, and the course sounds like a fun and worthwhile pursuit – we are happy to welcome in Prismadonnas of all ages.
Yes! You determine the pace of the course. And, course materials are yours to keep no matter what – so you can always jump back into a module if it comes at a busy time – or revisit certain assignments at a later date.
Absolutely! We’ve had people from Australia, India, South Africa, England and France take the course and love it!