Get Crystal Clear on Your PR career with PRISM.

You need a little help breaking in and standing out so you can land an incredible job in PR.

PRISM is our signature program for aspiring PR professionals. After taking the online course, hundreds have secured positions working with top agencies, brands and editorial, over and over again.

Back to school flash sale ends in


After PRISM I took a job as the e-commerce assistant for a fashion and lifestyle brand. I’m not kidding when I say it’s a dream job – I still feel like, ‘I can’t believe this is my job’.
Morgan Brooke Hough

Thanks to my PRISM connections, I will be working NYFW this season!
Christin Pittman

I’m now working for a new digital women’s lifestyle magazine. PRISM was a huge stepping stone for me and has brought so many opportunities to light.
Stephanie Barcetti

PRISM is a multi-faceted approach to total career domination

Refine your personal brand identity, upgrade your PR skills, and master powerful career growth strategies. ​

Join today for instant & unlimited access!

The entire PRISM course

3 modules filled with lessons, workbooks + assignments, and guided audios covering personal branding, pitching, cover letters + more. Receive a personalized Certificate of Completion when you’re done.

($1500 value)

Special Access

Defacto mentorship via 12+ hours of supremely candid career conversations with PR pros from Style House, Beach House & Alise Collective, just to name a few

($500 value)

Ongoing Support 

Complimentary 3-months of access into the Coterie, our brand new membership/mentorship community, launching September, 2019

($237 value)

Total Value: $2,200+

You Pay:  $497

Special Back to School Flash Sale: $249 (or 3 payments of $88)


The PRISM Online Course

PRISM is a self-directed course delivered to you through our private online workspace. You choose when and how to engage with the materials. Lock down your personal brand identity, enhance your PR skills, and develop a signature career plan and networking strategy.

Course Curriculum Overview

Module 1: Become a personal branding powerhouse

Uncover Your Unique Facets

You’ll learn:

  • Personal branding tactics to raise your profile more effectively and attract opportunities that are a fit for your personality and skills
  • What a career in public relations has to do with your larger purpose on this planet (and how this awareness can serve you for the rest of your life)

You’ll create:

  • A crystal clear rallying cry to guide your personal brand and decision-making
  • A personal brand prism to help you communicate your brilliance into the world

Module 2: Learn to pitch and plan a campaign

Upgrade Your PR Powers

You’ll learn:

  • What it takes to become an exceptional and in-demand publicist
  • A signature pitch process for response-worthy communication

You’ll create:

  • Powerful key messages and positioning statements
  • A cover letter for your dream job; a pitch for your favorite brand

Module 3: Grow your network + get hired

Carve Your Path to Success

You’ll learn:

  • How to cultivate your center of power for confidence and clarity, even on difficult days
  • Easy ways to nurture and expand your network into a radiant powerhouse that always has your back

You’ll create:

  • A personal power grid for professional networking
  • An action plan to reach your goals

I have accepted a new position as a social media/PR manager at a women’s clothing store. It is my first step back into the fashion industry since I graduated college, and I could not be happier!
Lexi Compton

I recently started working for the menswear company, Trunk Club!
Kenzie Victoria

I officially made the move to LA about a month ago now, started a job that I absolutely love at a hospitality PR firm. Couldn’t have done it without Crosby and PRISM!
Caitlin Kruell

In this industry, it’s all about who you know. Luckily, you know me!

Hi, my name is Crosby and I’m the founder of PR Couture. Getting a great job in public relations isn’t easy. When I was first starting my career, I had zero industry connections and only a vague idea of what PR was, exactly. 

I started PR Couture because I wanted to share what I was learning about fashion PR. And because frankly, I wasn’t getting that warm fuzzy feeling when I tried to connect with publicists for career insight or support.

Two years into my career, I had earned a Master’s Degree in Communication and was technically working in my dream field (connecting with fashion editors daily and a huge jewelry closet to play in), but I still had a ton of questions. Like, how do you build relationships with editors, deal with stressful, high-pressure work environments, and get clients (or your boss) to trust you enough to approve creative, impactful campaign ideas?

With PR Couture as a platform, I started interviewing and building relationships with people who answered my questions and offered me support; I worked in-house, freelance, and agency-side; I went from being an assistant account coordinator (one tiny step above an intern) to creating an award-winning social media department before making PR Couture and a small consulting practice my full-time, six-figure business.

I’ve been offered PR internships at Mercedes Benz Corporate and a hospitality firm that works with Kendra Scott. Now I have to choose! – Stephanie Maxon

I’m graduating with degrees in Business administration & strategic communication. I wouldn’t have found my passion for the industry without PRISM. – Christina von Claparède-Crola

I landed an internship with The Blogger Babes, a network for fashion and lifestyle bloggers. – Danielle Moore

I’m not a big fan of the “if you have to cry, go outside” mentality. In fact, I don’t want you to feel like crying at all. It’s become my mission to ensure that all my audience never feels lost or without access to expert-level advice.

Frequently Asked Questions

PRISM was developed for aspiring publicists who are interested in exploring a PR career in industries like fashion, lifestyle, consumer, hospitality and entertainment.

You can expect to: 

  • Gain confidence and clarity around PR as a career
  • Learn how to play to your strengths and secure an amazing PR job or internship
  • Understand brand positioning and pitching to help you to deliver exceptional work

It’s for ALL PR girls – Fashion, Lifestyle, Hospitality, Entertainment, Travel and general Consumer PR enthusiasts will benefit from the course’s focus on branding, positioning and pitching. Fair warning, if you’re hoping to go into tech, healthcare, sports, automotive or financial PR – this might not be the best fit.

Just like in PR – there are no guarantees. However, course graduates are now working at top agencies, brands and magazines. Many say the course was more valuable than 4-years of college, and report feeling way more confident and excited about what’s ahead. But like anything, you get what you put into it.

Yes! You determine the pace of the course. And, course materials are yours to keep no matter what – so you can always jump back into a module if it comes at a busy time – or revisit certain assignments at a later date. 

We are happy to work with agencies who want to offer PRISM to their entry-level employees as part of professional development or career training. For more information please email

PRISM helps you to clarify your personal brand, strengths and positioning, which are all important parts of branding yourself as a freelance publicist. PRISM will also provide you with templates and examples of the types of things you’ll be creating for clients (pitches, bios, etc) and give you a strategy to build your network. However, PRISM does not focus on building a profitable PR business, ideal client development or small business promotion/fundamentals.

Absolutely not. The course was designed for those just getting started in the real world of PR, which is most often college seniors and recent graduates. However, if you’re looking for career guidance and support, and the course sounds like a fun and worthwhile pursuit – we are happy to welcome in Prismadonnas of all ages.

Absolutely! We’ve had people from Australia, India, South Africa, England and France take the course and love it!

When you sign up you’ll get a personal login for our secure course platform.

From there you’ll have instant access into all 3 modules and can begin working your way through the course, at your own pace. You’ll read lessons, complete a variety of exercises using course workbooks and listen to invaluable conversations between PR professionals to better understand the industry, it’s challenges and opportunities. 

Once you’ve completed the course, you’ll fill out a quick survey and then receive your Certificate of Completion. From there we will provide instructions into accessing the Coterie and important alumni updates.

More Questions? email