BCA Profiles: J Public Relations, Agency of the Year Award


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J Public Relations is an international powerhouse PR and social media agency specializing in hospitality, travel and luxury lifestyle with offices in New York City, Los Angeles, San Diego and London. Established in 2005, the agency is the country’s fastest growing, bi-coastal agency in the travel and hospitality spaces. Its global roster includes more than 100 hotels in the U.S., Canada, Mexico, Caribbean, Dubai, Europe, Asia and more. JPR steadily garners and retains stalwart accounts including Relais & Châteaux, Jumeirah Hotels & Resorts, Vail Resorts Hospitality, Grace Hotels, InterContinental Los Angeles Downtown, Newport Beach & Company, Four Seasons Lanai and 17 Ritz-Carlton Hotels & Resorts.

A philanthropic focus, internal trend reports, in-house social media division, complimentary hotel nights, a designer handbag after 5 years and an annual account team budget to “wow” clients and the media, are just some of the ways JPR stands apart and attracts top talent.

In 2016, the agency, helmed by Jamie Lynn Sigler and business partner Sarah Evans, topped revenue of $7.7 million, continuing the JPR’s trend of impressive double-digit annual growth since its inception.

How does it feel to win agency of the year? How are you going to celebrate with your team?

We’re tremendously proud to be named the 2017 Bespoke Communication Awards Agency of the Year.  We genuinely love what we do and the clients we represent.  It’s a celebration to see our hard work, dedication to our client partners and results rewarded.

In your eyes, what sets J Public Relations apart from other agencies?

One word: culture.  We’ve created a culture-first brand where our team members, clients and media friends are part of the conversation.  We never stop learning and we lead with a spirit of curiosity.

How does your team plan to tackle the rest of 2017?

In the second half of 2017, you can expect to see JPR continue to push the boundaries of social with our content creation and strategy for luxury travel clients.  Internationally, our London office continues to grow with European clients and global brands that want to reach the UK market.

What is your team most excited about right now in terms of industry trends, campaigns you are working on, etc.?

We’re most excited about the blending of PR and social strategy.  Today, they come together to create one fluid campaign.  We’re seeing the PR and social spaces advance at breathtaking speed, opening new doors for direct conversions and revenue.  Our goal is to build brands and build businesses and we’ve never had more opportunity than we do today.

Do you have any new or exciting changes happening at J Public Relations?

Every day here feels new and exciting.  Whether we’re onboarding a new client partner, promoting a team member or building out an office or division, we thrive in an environment of momentum and movement.

How will PR evolve in 2018?

You’ll see PR agencies continue to go beyond traditional PR and add or amplify their social and digital teams and services.

We’re seeing the PR and social spaces advance at breathtaking speed, opening new doors for direct conversions and revenue.

Anything else you’d like us to know?

This is an incredibly exciting time to be in PR.  Every day brings new opportunities and challenges.   We have big plans for 2017 and beyond.

We’re in planning mode for the 2018 BCAs! Want to get in involved as a sponsor, judge or volunteer? Email info@thebespokeawards.com

Maria Soubbotina

Maria Soubbotina

Maria is a passionate and innovative media specialist, always eager to learn new skills and expand her horizons. She is a junior at San Diego State University pursuing a degree in journalism and media studies with an emphasis in public relations. Besides trips to the beach, Maria loves traveling to new countries and reading fashion and beauty blogs.