Rue La La Founder Stephanie Brocoum Named VP of Marketing for Keds

Keds has announced Stephanie Brocoum as their new VP of Marketing, reporting directly to President Kristin Kohler Burrows. In this position, Stephanie will be oversee the general marketing efforts supporting the brand’s global wholesale and e-commerce businesses including creative, advertising in traditional, digital and new media, experiential marketing, public relations, consumer insights and customer relationship management, as well as all creative and marketing partner agency management.

One of the founder’s of Rue La La, Stephanie acted as VP of marketing for the private sale boutique site. Prior to Rue La La, she served as director of direct marketing and later senior director, marketing for SmartBargains.com, as well as held roles of increasing responsibility in operations, communications and marketing at Casual Male Retail Group. Brocoum holds a bachelor of science degree in textiles and apparel management from Cornell University.