Social Summer: 8 PR Boss Babes To Follow on Social Media


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PR professionals are never without our phones and social media apps; there is nothing better for a boost of inspiration than seeing how other fashion & lifestyle communications pros are killing it through their own social media channels. Here are 8 of our favorite fashion and lifestyle PR girls who never disappoint during a mid-day scroll and are taking serious advantage of summer.

Sharon Herzog

sharon herzog

Twitter: @Sharon_Herzog
Instagram: @Sharon_Herzog

Sharon’s the founder of Fashion PR Girl based in California. (She’s also Co-creator of the Instagram Collaborations course Instappable with PR C Founder Crosby Noricks). Based in Santa Barbara, her Instagram is filled with two of our favorite things – water and wine! Her recent trip to Europe and gave us a serious case of wanderlust but our business minds appreciate her newsy Twitter account and thoughts on fashion PR, data and influencer relations.

Aliza Licht

aliza licht

Twitter: @AlizaLicht
Instagram: @alizalichtxo
Snapchat: AlizaLicht

It wouldn’t be a PR Girls We Love list without putting the former DKNY PR Girl and author of Leave Your Mark on it. If anybody knows social media and fashion, it’s Aliza. Ever gracious, Aliza is likely to send you a response to a query as she’s highly engaged across all her platforms. Check out her recent Facebook Live session and sign up for her email newsletter Blackboard for plenty of career advice.

Genevieve Ascencio Alcinay

genevieve ascencio

Twitter: @thatgenevieve
Instagram: @thatgenevieve
Snapchat: that genevieve

First off, major congrats are in order for the new VP of Digital at Factory PR. We loved the Instagram Takeover Genevieve did for us last year and have been avid followers ever since. Equal parts fashionable, down to earth, and in the know, Genevieve is one babe to watch for plenty of shoe envy, NYC summer antics, and industry smarts.

Brittany Lamp

brittany lamp

Twitter: @brittanylelamp
Instagram: @brittanylelamp

As the social media manager at Beach House PR in the OC, as well as a PR Couture contributor, Brittany is a PR boss who knows how to mix her strong style point-of-view and beachy vibe with her industry expertise.

Danielle Gano

danielle gano

Twitter: @ellecomm
Instagram: @ohheyelle

Danielle is the founder of Elle Communications located in LA and NY, an agency that does tremendous work in the social good space.  Be inspired by all the feel-good, do-good work Elle is up to on Twitter, but get an extra special view of Danielle’s adventures on and off the clock, including travels to Africa, Mexico and Israel, fundraising, friend tributes and plenty of pup shots of Weimaraner Weylin on Instagram. Bonus: You can also follow the company on Instagram to see what else this hard-working team is up to behind the scenes.

Pitches and Wifi


Twitter: @PitchesandWiFi
Instagram: @pitchesandwifi

While not a person per say, this more recent account is a must for millennial babes and recent PR grads. The Pitches and Wifi Twitter consolidates advice from top sites like PR Daily, Career Contessa, and PR girls. Their Instagram is a worthy mix of tips and tricks plus fashion inspiration, all in a (albeit anonymous) voice and tone we can’t help but relate to.

Sarah Rachel Jenkins

sarah jenkins

Twitter: @sarahrachel_PR
Instagram: @senorita_saritaaa

Sarah’s the founder of lifestyle agency White Oak Communications. Follow along on Twitter for current events, pop culture and daily adventures. Instagram adds excellent so-cal scenery shots and awesome food pictures. Bonus: Follow White Oak’s Instagram and Twitter for more inspiration and to be in the know about the latest restaurant openings and events.

Dria Murphy

dria murphy

Twitter: @driamurphy
Instagram: @driamurphy
Snapchat: driamurphy

From running her own consultancy, Alise Collective (which you also can follow on Instagram and Twitter), to being a bit of an it girl in her own right, Dria’s social channels provide insight into her clients’ successes as well as her fabulous style (both fashion and interior design), as and how she stays fit. Expect lots of snaps from the Hamptons this summer.

Want more PR Girls to follow? Check out 6 PR Girls To Follow on Twitter and 25 Instagram Accounts For PR Firms To Follow.

P.S. You’re following PR Couture on Twitter, Instagram, and Snapchat (prcouture), right?

Emily Gardner

Emily Gardner

Emily Gardner graduated summa cum laude from Texas Tech University with a B.A. in public relations and a minor in general business. She's been bringing ideas to life via words and motion (she was a competitive gymnast) for as long as she can remember. In her spare time, she can be found running her blog For Love, Life & Coffee.