Style X Launches 2012 Lookbook, Announces Final Panel Lineup Including PR Couture


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Style By is where emerging fashion from around the world is showcased in front of the coolest and most buzz worthy creators of all things music, film and interactive.

So first things first – I am twirling in my skirts because I’m going to Austin to take part in Style X! I’ll be speaking on a panel with, wait for it, Leandra Medine aka The Man Repeller, as well as Keith Pollock, Editorial Director at, Anya Strzemien (Huffington Post, Stylelist, XOJane), Shani Silver, the Chicago Editor at Refinery29, and Danielle Snyder, cofounder of jewelry company DANNIJO. Eeeep! Seriously.

The panel looks to be a fun one – it’s called “Today’s Fashion Media Business: Same Same, But Different?” and is a “conversation about whether or not bloggers and technology have revolutionized the fashion media industry.” While the obvious answer is YES! I am looking forward to discussing the how and the ‘now what’ of it all!

In addition, Style X has released the 2012 lookbook, a 90-page guide to Style X’s dozens of emerging brands and designers, along with a foundation for what consumers can expect at this year’s event. And, in case you hadn’t heard, some of what to expect includes the musician-model runway shows and musician-gifting program which will feature collections by Rachel Rachel Roy, Kendra Scott, Cynthia Steffe, and Mishka.

Style X takes place in the Austin Convention Center and is free and open to the public on both Friday & Saturday, March 16 & 17, from noon to 8 p.m. each day. The runway shows take place between 6:15 p.m. and 7:15 p.m. each night. Media desiring special seating, should contact Style X via email immediately at

If you will be in town I would love to meet up! Shoot me an email or send me a tweet. Speaking of Twitter, the hashtag for the event is #stylex. Use it!

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Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website