PRep your power moves in 2021 for total career Domination


In fact, we encourage you to think of it more like a retreat
(emphasis on treat 😉)

If you’re a communications professional, agency owner, consultant or PR career-curious, the Power Moves Summit was created just for you.

Join us on December 11 for a fast-paced (because we know you can keep up), full-day of programing. We’re focusing on what’s working now – with regard to pitching (clients and media), positioning (services and expertise) — and the critical mindset shifts necessary to make big, bold career moves.

Walk away with new, confidence-boosting, cashflow generating strategies and tweaks you’re excited to implement, a clear path toward more fully claiming your brilliance as a known industry expert, powerful new connections and your professional PRiorities in order.

The best part? None of this is theoretical. You’re learning from hard-working, gracious communication professionals (many from our own PR Couture community) actively working in the field, running successful businesses and showing up to share it all with you.

your power moves ticket includes

  • Two  “What’s Working” Expert Panels – one on media relations and the other on business development — to equip you with the media savvy, tenacity and insight necessary to secure powerful client results and maintain your sanity!
  • Two  “Get Your Mind Right” Masterclasses to help you avoid burnout, reconnect to your why, discover where you are holding yourself back and identify clear goals for 2021.
  • Two “Speed Networking” Breakouts – take advantage of one of the best parts about events – meeting new people! You’ll be randomly assigned into small breakout groups to discuss Summit content, swap stories and connect.
  • Two “This is How You Do It” Workshops   you’ll choose a morning and afternoon workshop from the six available. These trainings will open you to new ways to turn your expertise into aligned offerings — including strategic planning, coaching, and reputation management — as well as how to prepare for growth, sign and deliver on those higher-ticket contracts. *Upgrade to VIP for recordings and slides of all workshops
  • Mentor Power Hours for VIP ticket holders only — during our lunch hour you’ll get all your burning questions answered with a dedicated mentor. Settle in for an intimate open conversation and plenty of custom advice for your situation. 
  • An Event Host and plenty of team support to help you find your way – with a few, fun PR-friendly networking opportunities and surprises thrown in,
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PMS Suit
PMS Farrah

Let's get you that vip* status

We’ve packed a serious bunch of bennies into our VIP Ticket including:

You've seen us pop up hundreds of places, including:

prep your 2021 plans with us in:

paying our speakers for their expertise would easily run $2500+

meet your speakers, mentors + guides

You’ll walk away with at least one fresh new money-making strategy you’re excited to implement, a path toward becoming a known, sought-after expert, incredible new industry connections and your career PRiorities in order.

Pitch, Please! Media Panel

Lara PMS

moderator: Lara VandeNberg

Founder, Publicist

kelsey PMS

Kelsey ogletree

Freelance Journalist, National Travel + Food Outlets, Founder, Office Hours coaching series for publicists

S Angelique PMS

S. Angelique Mingo

Chief Communications Officer, Sinala Noir, Contributing Editor, Fuzion Magazine

Member: The Coterie by PR Couture 

Michelby Whitehead

Chief Curator, Michelby & Co Freelance Writer, Curly Nikki, Madame Noire, Bauce, Reflect Beauty, Grind Pretty

Shanna PMS

Shanna SCHwarze

Emmy + Peabody Award-Winning Media Consultant, Former Producer at CNN, HLN, and local news markets

Member: PR Couture Council, 2020


Kimberly king

Founder, Kimberly King Media, Emmy-Award Winning Reporter, NBC 7/39 and CBS 8 San Diego

Member: PR Couture Council, 2020

Mindset Masterclasses

Not Buying It: What’s actually blocking you from the career + biz results you want

crosby noricks

Founder, PR Couture, Business Coach + Strategist, Top PR Influencer" (Fit Small Biz, Onalytica)

Burnout begone! How to put the meaning + magic back in what you do

Lynne PMS

lynne golodner

Founder, Your People PR, Host, Make Meaning Podcast, Author, “What’s Your Why,” out 2021

Expert Workshops

Strategic Comms is your money-maker


Jen hudson, apr,
think beyond PR

Member: PRCC 2020

better together: a guide to Agency partnerships


Christina Elmen & Hayden Van Hulzen, Twenty One North

Member: PRCC 2020

more value, less work: become a pr coach

Stephanie A. smith, PHD, apr, SASC, Virginia Tech University

Member: PRCC 2019, 2020

five-figure retainer secrets

Brittanie PMS

brittanie price, bcene PR

Member: PRCC 2020

Reel in client opps with social video

Alex Perry, perry rose media

Member: PRCC 2017

reputation mgmt for personality-driveN brands

PMS Kristin

Kristin Williamson, Positioned

Member: the Coterie by PR Couture

VIP Mentor Sessions

career clarity power hour

Carla PMS

Carla Carstens

Not sure what your next career move should be? Considering a pivot — or vying for a promotion next year? You go-girl is Carla, Career Coach, Keynote Speaker & Founder who pivoted to a career in tech marketing after a decade of working in fashion PR – she gets it!

Solo publicist power hour

Lindsey PMS

Lindsey smolan

Come discuss the ins and outs of growing your  (mostly) solo operation into something a bit more streamlined and supportive with veteran Beauty, Fashion and Lifestyle Brand Publicist Lindsey Smolan, Founder of Lindsey Smolan Public Relations

Member: PR Couture Council 2020, 

Special events power hour

Nancy PMS

Nancy Vaughn

Event marketing during a global pandemic? How fun! Chat it through with Nancy, Owner and Principal, PR & Marketing Director at White Book Agency, a boutique public relations, marketing and special events firm known for putting on everything from Tampa Bay Fashion Week to the 3% conference.

Member: PR Couture Council 2017, 2018, 

Influencer Power Hour

alyssa baker

Curious about best practices around influencer marketing and outreach? There’s no better mentor than Alyssa, Founder and President at Riot Media Group, a full-service PR, social media, and influencer marketing agency for lifestyle brands and beyond.

Member: PR Couture Council 2017, 2018

Content/Social Power Hour

Gabi PMS

Gabrielle Layne

Love copy and design? Lean all about the money boost available by adding content marketing to your suite of services with Gabi, Founder of Strut Communications. Strut supports women & minority-owned entrepreneurs through bomb content marketing and public relations strategy.

PR Couture Social Media Consultant

entertainment PR Power Hour

Daria fennelL

With 25 years experience as a CEO, entertainment publicist and celebrity entertainment journalist, you’re sure to scoop up some valuable expertise, insight and expertise discussing the specific challenges and opportunities facing communication pros in the entertainment space with Daria, CEO of Daria Fennell Media Group.

PR Couture Council Biz Power Moves Panel


If you’ve ever asked yourself, “I wonder how she does it?” well, you’re about to find out. Our final panel explores the commitment, endurance and near-constant evolution required to build your empire and leave a lasting legacy. Our PR Couture Council and Coterie memberswill get *very real* about the game-changing a-has, decisions-made and lessons-learned made the biggest positive difference in both confidence and cashflow. ‘

plan your day

The Power Moves Summit is from 8-5pm PT/11-8pm ET

  • Evening PRe-Party December 10 (VIP only), co-hosted with PR Girl Manifesto
  • Welcome
  • Pitch, Please! Media Panel, brought to you by Publicist
  • Biz Bestie Networking Breakout
  • Make Meaning Masterclass
  • Morning Workshops. Choose from:
    • More Value, Less Work: Position Yourself as a PR Coach
    • Get off the Media Train: Make Strategic Comms your MoneyMaker
    • Better Together: Create a Strategic Agency Alliance to Book Bigger Retainers
  • Lunch! Mentor Sessions (everyone else break or join Covered Press demo). VIPs choose from:
    • Solo Publicist Power Hour
    • Content/Social Power Hour
    • Career Clarity Power Hour
    • Influencer Power Hour
    • Special Events Power Hour
    • Entertainment PR Power Hour
  • Make Money Masterclass
  • Biz Bestie Networking Breakout
  • Afternoon Workshops. Choose from:
    • Modern Reputation Management: A New Framework for Personality-driven Brands
    • Reel them in: Instant Thought Leadership + Client Leads with Social Video
    • Boss up: What It Takes to Land and Deliver on $10k+ Contracts
  • PRCC Power Moves Biz Panel, brought to you by Covered Press
  • Final Remarks


presented by pr couture

PR Couture is the industry-leading source for forward-thinking communication professionals ready to lead with authority and get paid accordingly.

Through our industry membership The Coterie, agency mastermind The PR Couture Council, resource bundles, standalone expert trainings and articles, we invite practitioners at all levels to unlock new levels of impact, leadership and career achievement.

your host

PR Couture was founded in 2006 by Crosby Noricks, after she was unable to find information about her growing career interest – fashion and lifestyle PR – online.

Known as the “…publicist’s best accessory (SD-UT), Crosby has since put her vision, expertise and accessibility in play connecting, educating, mentoring and coaching PR professionals and brands internationally for more than a decade. She is a powerful presenter, experienced keynote speaker and panelist, and has been featured in more than 100 publications and podcasts, including textbooks. 

Crosby is also a business coach and strategist for PR professionals, lifestyle and personality-brands, author of the book Ready to Launch: The PR Couture Guide to Breaking into Fashion PR and has developed university curriculum in fashion public relations and personal branding.

poweR moves FAQ

Ooh saucy! The Power Moves Summit is an energizing, inspiring full day of information, access to experts and career/biz planning tailored specifically for PR practitioners looking to make a splash in 2021. It’s interactive and real – meaning we go beyond just industry chit – chat to equip you with the knowledge and strategies that you can apply immediately to make shifts in your business and career trajectory – if you so wish! 

It’s only ONE DAY – and on a Friday (even better!), so you can block off the time as a little retreat for yourself, and head into the weekend revitalized, refreshed and ready for Monday. You’re getting LIVE in-depth Q&A panels, small group networking breakouts, motivational mindset-focused masterclasses, and expert-led sessions that focus on increasing your confidence and cashflow – all for less than your average Postmates order, and well, we think that’s a PRetty sweet deal. 

Think of it this way – if you had been waiting months to go back to your favorite restaurant  and just got word patio dining was open – would you ask for water and order the best salad on the menu or go for the full experience, the chef’s special, the perfect cocktail to go with and a super yummy dessert?

Well, consider the Chef’s special your full hour-long mentor session, your cocktail our exclusive PRe-Part and dessert all the recordings and slides.




You know what’s powerful? Getting a seat at the table to listen in on the actually conversations industry leaders and experts are having – and bringing that awareness into your cover letters and interviews. We would EAT that up (and suggest you do so as a means to learn more about the industry and position yourself as a top candidate)

Well, the first thing to remember is that you decide how to think about and participate in anything you sign up for (and show up for). We are never “done” in this industry – there is much to learn and reflect upon and this is a smart and affordable way to get some direct face time with your peers and broaden your network – and mind. don’t know everything about online business. None of us do! There’s still so much to learn and this is a great way (also read as: affordable way) to learn new strategies and tactics. And if 2020 has taught us anything it’s that we have to flexible and open to new ideas – so come with an open mind and you’re sure to leave inspired and grateful you carved out this time to think critically about where you are headed.  

Already have a few meetings on your calendar? Well you can absolutely join us for part of the day (it’s far more effective and fun to be a part of the live event. You’ll receive login access after the event so that everything is easy to watch in one spot. If you’ve would like to upgrade an existing ticket to VIP Ticket you can do so right here.

Due to the digital nature of this event, we don’t offer refunds. However you can upgrade to a VIP Ticket and access the event recording here. There are no exceptions to this policy!


Speakers are closed (and pulled from existing program members in most cases). Consider becoming a member of the Coterie or the PR Couture Council for first right of refusal on future speaking opportunities.  

We do have limited sponsorships available. Please email hello@prcouture.com 

A big thank you to our partners