This is a no fluff-zone, friend
If you’re a communications professional, agency owner, consultant or PR career-curious, the Power Moves Summit was created just for you.
Join us on December 11 for a deep dive (we know you can keep up) into what’s working now – with regard to pitching clients and media, pivoting services and expanding expertise — and the critical mindset shifts necessary to make big, bold career moves, so that you can truly step into your brilliance in 2021. Meaning, doing more of what you love more often, and for more money (cha-ching!)
The best part? None of this is theoretical. You’re learning from industry experts (many from our own PR Couture community) actively working in the field, running successful businesses and regularly upleveling and expanding by making their own power moves.
You've seen us pop up hundreds of places, including:
power moves summit is not just another
*zone out on zoom* event
In fact, we encourage you to think of it more like a retreat (emphasis on treat 😉)
During the day you will experience:
Two 60-min “What’s Working” Expert Panels – one on media relations and the other on business development – to give you fresh insight into what’s working when it comes to client results – and what it takes to operate in this fast-paced industry and avoid burnout.
- Two 60-min “Get Your Mind Right” Masterclasses to help you reconnect to your why, reveal blind spots and identify goals for 2021 – Q&A included.
Three 60-min Morning Workshops designed to open you p to new ways to turn your expertise into an aligned offering — including strategic planning offerings, becoming a PR coach, and developing an agency alliance to step into full-service and go after bigger clients and budgets. Take your pick or upgrade to VIP for recordings.
Two 15-min speed networking breakouts – to take advantage of one of the best parts about events – meeting new people! You’ll be randomly assigned into small breakout groups to discuss Summit content, swap stories and connect.
Mentor Power Hours for VIP ticket holders only — a full hour focused on social media/content creation, working with influencers, making it as a solo publicist, event marketing in a pandemic and career coaching – pick your mentor and settle in for an intimate open conversation and custom advice
Three 30-min Afternoon Mini-Workshops for quick strategies around reputation management, becoming a thought leader and making the switch from freelancer to focused business owner. Take your pick or upgrade to VIP for recordings.
An Event Host and plenty of team support to help you find your way – with a few, fun PR-friendly networking opportunities and surprises thrown in because of course!
Let's talk vip* status
We’ve packed a serious bunch of bennies into our VIP Ticket including:
- PRe-Party: *In partnership with PR Girl Manifesto, Co-hosted by Fatou B. Barry* Join us for a Meet PR Couture + Speakers intention-setting PRe-party on Thursday eve (let’s start the non-icky, career-boosting networking early)
- Mentor Power Hour: Speak directly and get custom advice from an expert in your field or area of interest (this is worth the VIP ticket price alone!)
- No-Stress Summit Recordings: You won’t miss out on a single thing because we will deliver you the full Summit recordings so you can rewatch your favorite sessions and catch up on any you missed.
- Just Chill Presenter Slides: Enjoy the Summit without stressing about screengrabs and taking notes - you'll get full slides along with the recordings.
*All coterie members receive a free vip ticket
The Coterie by PR Couture is our career incubator and coaching collective for communication pros who are moving on up in the world. Join at $97/month with a quarterly commitment and you’ll be instantly granted VIP access to the Power Moves Summit.
prep your 2021 plans with us in:
Days
Hours
Minutes
Seconds
This Summit is one of the best things you can do for yourself - a unique opportunity to hit pause on the day-to-day shenanigans and invest in your own growth.
access to this expert content would easily run $2500+ a la carte
'Basic Pitch' General Ticket
$ 47
-
Attend the Power Moves Summit Live
-
Two mindset masterclasses
-
Two expert panels (media + biz)
-
Two breakout networking sessions
-
Morning workshop of your choice
-
Afternoon workshop of your choice
Pitch Queen VIP Ticket
$ 97
-
Everything that comes with a Basic P Ticket, plus...
-
Thursday Evening "Meet the Speakers" PRe-Party
-
Power Hour: Connect with the mentor of your choice during our lunch hour for a topical Q+A and advice sesh
-
Full summit recordings and slides for replay access to all workshops (and stress-free day!)
Upgrade
meet your speakers, mentors + guides
You’ll walk away with at least one fresh new money-making strategy you’re excited to implement, a path toward becoming a known, sought-after expert, fresh new industry connections and your career PRiorities in order.
Pitch, Please!
moderator: Lara Vandeberg
Founder, Publicist
Kelsey ogletree
Freelance Journalist, Conde Nast Traveler, Fast Company, Real Simple, Robb Report
S. Angelique Mingo
Chief Communications Officer, Sinala Noir, Contributing Editor, Fuzion Magazine
Member: The Coterie by PR Couture
Michelby Whitehead
Chief Curator, Michelby & Co Freelance Writer, Curly Nikki, Madame Noire, Bauce, Reflect Beauty, Grind Pretty
Shanna Swarze
Emmy + Peabody Award-Winning Media Consultant, Former Producer at CNN, HLN, and local news markets
Member: PR Couture Council, 2020
Kimberly king
Founder, Kimberly King Media, Emmy-Award Winning Reporter, NBC 7/39 and CBS 8 San Diego
Member: PR Couture Council, 2020
Mindset
Not Buying It: What’s actually blocking you from the career + biz results you want
crosby noricks
Founder, PR Couture, Business Coach + Strategist, Top PR Influencer" (Fit Small Biz, Onalytica)
Burnout begone! How to put the meaning + magic back in what you do
lynne golodner
Founder, Your People PR, Host, Make Meaning Podcast, Author, “What’s Your Why,” out 2021
Expert
Strategic Communications
Jen hudson, apr,
think beyond PR
Member: PRCC 2020
Agency partnerships
Christina Elmen & Hayden Van Hulzen, Twenty One North
Member: PRCC 2020
PR coaching
Stephanie A. smith, PHD, apr, SASC, Virginia Tech University
Member: PRCC 2019, 2020
$10k+ Retainers
brittanie price, bcene PR
Member: PRCC 2020
Thought leadership
Alex Perry, perry rose media
Member: PRCC 2017
Reputation ManageMeNt
Kristin Williamson, Positioned
Member: the Coterie by PR Couture
VIP Sessions
career clarity power hour
Carla Carstens
Not sure what your next career move should be? Considering a pivot — or vying for a promotion next year? You go-girl is Carla, Career Coach, Keynote Speaker & Founder who pivoted to a career in tech marketing after a decade of working in fashion PR – she gets it!
Solo publicist power hour
Lindsey smolan
Come discuss the ins and outs of growing your (mostly) solo operation into something a bit more streamlined and supportive with veteran Beauty, Fashion and Lifestyle Brand Publicist Lindsey Smolan, Founder of Lindsey Smolan Public Relations
Member: PR Couture Council 2020,
Special events power hour
Nancy Vaughn
Event marketing during a global pandemic? How fun! Chat it through with Nancy, Owner and Principal, PR & Marketing Director at White Book Agency, a boutique public relations, marketing and special events firm known for putting on everything from Tampa Bay Fashion Week to the 3% conference.
Member: PR Couture Council 2017, 2018,
Influencer Power Hour
alyssa baker
Curious about best practices around influencer marketing and outreach? There’s no better mentor than Alyssa, Founder and President at Riot Media Group, a full-service PR, social media, and influencer marketing agency for lifestyle brands and beyond.
Member: PR Couture Council 2017, 2018
Content/Social Power Hour
Gabrielle Layne
Love copy and design? Lean all about the money boost available by adding content marketing to your suite of services with Gabi, Founder of Strut Communications. Strut supports women & minority-owned entrepreneurs through bomb content marketing and public relations strategy.
PR Couture Social Media Consultant
entertainment PR Power Hour
Daria fennelL
With 25 years experience as a CEO, entertainment publicist and celebrity entertainment journalist, you’re sure to scoop up some valuable expertise, insight and expertise discussing the specific challenges and opportunities facing communication pros in the entertainment space with Daria, CEO of Daria Fennell Media Group.
PR Couture Council
If you’ve ever asked yourself, “I wonder how she does it?” well, your about to find out. Our final panel explores the tenacity, endurance and evolution required to build your empire and leave a lasting legacy. Our PR Couture Council will get *very real* about the game-changing ahas, decisions and lessons learned that truly made a difference.
plan your day
The Power Moves Summit is from 8-5pm PT/11-8pm ET
- Evening PRe-Party December 10 (VIP only), co-hosted with PR Girl Manifesto
- Welcome
- Pitch, Please! Media Panel, brought to you by Publicist
- Biz Bestie Networking Breakout
- Make Meaning Masterclass
- Morning Workshops. Choose from:
- More Value, Less Work: Position Yourself as a PR Coach
- Get off the Media Train: Make Strategic Comms your MoneyMaker
- Better Together: Create a Strategic Agency Alliance to Book Bigger Retainers
- Lunch! Mentor Sessions (everyone else break or join Covered Press demo). VIPs choose from:
- Solo Publicist Power Hour
- Content/Social Power Hour
- Career Clarity Power Hour
- Influencer Power Hour
- Special Events Power Hour
- Entertainment PR Power Hour
- Make Money Masterclass
- Biz Bestie Networking Breakout
- Afternoon Workshops. Choose from:
- Modern Reputation Management: A New Framework for Personality-driven Brands
- Reel them in: Instant Thought Leadership + Client Leads with Social Video
- Boss up: What It Takes to Land and Deliver on $10k+ Contracts
- PRCC Power Moves Biz Panel, brought to you by Covered Press
- Final Remarks
access to this expert content would easily run $2500+ a la carte
'Basic Pitch' General Ticket
$ 47
-
Attend the Power Moves Summit Live
-
Two mindset masterclasses
-
Two expert panels (media + biz)
-
Two breakout networking sessions
-
Morning workshop of your choice
-
Afternoon workshop of your choice
Pitch Queen VIP Ticket
$ 97
-
Everything that comes with a Basic P Ticket, plus...
-
Thursday Evening "Meet the Speakers" PRe-Party
-
Power Hour: Connect with the mentor of your choice during our lunch hour for a topical Q+A and advice sesh
-
Full summit recordings and slides for replay access to all workshops (and stress-free day!)
Upgrade
our expert content would easily run $2500+ on it's own
presented by pr couture
PR Couture is the industry-leading source for forward-thinking communication professionals ready to lead with authority and get paid accordingly.
Through our industry membership The Coterie, agency mastermind The PR Couture Council, resource bundles, standalone expert trainings and articles, we invite practitioners at all levels to unlock new levels of impact, leadership and career achievement.
your host
PR Couture was founded in 2006 by Crosby Noricks, after she was unable to find information about her growing career interest – fashion and lifestyle PR – online.
Known as the “…publicist’s best accessory (SD-UT), Crosby has since put her vision, expertise and accessibility in play connecting, educating, mentoring and coaching PR professionals and brands internationally for more than a decade. She is a powerful presenter, experienced keynote speaker and panelist, and has been featured in more than 100 publications and podcasts, including textbooks.
Crosby is also a business coach and strategist for PR professionals, lifestyle and personality-brands, author of the book Ready to Launch: The PR Couture Guide to Breaking into Fashion PR and has developed university curriculum in fashion public relations and personal branding.
The combined experience shared during the Summit is monumental. We will provide you with a wealth of knowledge, perspective, and information to save you from those hard lessons-learned, while encouraging new thought processes and arming you with strategies that actually work.
poweR moves FAQ
Ooh saucy! The Power Moves Summit is an energizing, inspiring full day of information, access to experts and career/biz planning tailored specifically for PR practitioners looking to make a splash in 2021. It’s interactive and real – meaning we go beyond just industry chit – chat to equip you with the knowledge and strategies that you can apply immediately to make shifts in your business and career trajectory – if you so wish!
It’s only ONE DAY – and on a Friday (even better!), so you can block off the time as a little retreat for yourself, and head into the weekend revitalized, refreshed and ready for Monday. You’re getting LIVE in-depth Q&A panels, small group networking breakouts, motivational mindset-focused masterclasses, and expert-led sessions that focus on increasing your confidence and cashflow – all for less than your average Postmates order, and well, we think that’s a PRetty sweet deal.
Think of it this way – if you had been waiting months to go back to your favorite restaurant and just got word patio dining was open – would you ask for water and order the best salad on the menu or go for the full experience, the chef’s special, the perfect cocktail to go with and a super yummy dessert?
Well, consider the Chef’s special your full hour-long mentor session, your cocktail our exclusive PRe-Part and dessert all the recordings and slides.
You know what’s powerful? Getting a seat at the table to listen in on the actually conversations industry leaders and experts are having – and bringing that awareness into your cover letters and interviews. We would EAT that up (and suggest you do so as a means to learn more about the industry and position yourself as a top candidate)
Well, the first thing to remember is that you decide how to think about and participate in anything you sign up for (and show up for). We are never “done” in this industry – there is much to learn and reflect upon and this is a smart and affordable way to get some direct face time with your peers and broaden your network – and mind. don’t know everything about online business. None of us do! There’s still so much to learn and this is a great way (also read as: affordable way) to learn new strategies and tactics. And if 2020 has taught us anything it’s that we have to flexible and open to new ideas – so come with an open mind and you’re sure to leave inspired and grateful you carved out this time to think critically about where you are headed.
Already have a few meetings on your calendar? Well you can absolutely join us for part of the day (it’s far more effective and fun to be a part of the live event. You’ll receive login access after the event so that everything is easy to watch in one spot. If you’ve would like to upgrade an existing ticket to VIP Ticket you can do so right here.
Due to the digital nature of this event, we don’t offer refunds. However you can upgrade to a VIP Ticket and access the event recording here. There are no exceptions to this policy!
Amazing!
Speakers are closed (and pulled from existing program members in most cases). Consider becoming a member of the Coterie or the PR Couture Council for first right of refusal on future speaking opportunities.
We do have limited sponsorships available. Please email hello@prcouture.com
A big thank you to our partners
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