4 Ways to Promote Beauty Brands (Press NOT included)
Written by Lindsey Smolan We all know that the media industry is changing (RIP my beloved fashion mags!) but just because print is waning doesn’t
Written by Lindsey Smolan We all know that the media industry is changing (RIP my beloved fashion mags!) but just because print is waning doesn’t
2018 was a wild year for the wellness world, and it’s not slowing down anytime soon. From healing crystals, to CBD lotions, to yoga retreats,
Name: Nolita Pore Hometown: Chicago, IL (West Side) Currently Living: Chicago, IL Website: themonalita.com Instagram: @themonalita How did you come to have your current job? I am PROUD graduate
Allyson has always been inspired by the people behind her favorite brands – the movers, the shakers, and the visionaries. She founded Allyson Conklin Public
After working at Bollare Communications for the past seven years, Tera Leuthauser was recently promoted to Vice President. Tera has significantly grown the agency’s accessories
We all know that celebrity affiliation with brands can increase exposure, legitimacy, and that “cool” factor (not to mention making us look pretty cool in front of our clients!). While fashion and accessory brands is often about working with celeb fashion stylists, the route to a beauty product placement entails working with a celebrity “glam squad.”
Mastering the skill of pitching is essential to garnering press coverage in clients’ target publications. A great pitch can result in anything from beautiful multi-page,
Who: Stowaway Cosmetics What: Stowaway is a cosmetics brand built on the philosophy of “right-sized” makeup. In a marketing tie-in with the Super Tuesday primaries,
Companies are taking control of brand storytelling and becoming content publishers themselves, from Target’s take on the corporate newsroom, “A Bulls-Eye View,” to Net a
Fashion and beauty summit BeautyCon is a fairly new conference that has quickly gained traction, mostly due to the reach of the YouTube stars featured. The
Fashion brands are notorious for talking about their products and services…all the time. And why not? Fashion brands, and literally all companies, love the products
Want to know who does Megan Fox’s hair & makeup? What PR company handles Laura Mercier cosmetics? Need to find an organic lip product for
Purple Lab NYC caught PR Couture’s interest as the young brand made full creative use of social media including Twitter, Facebook. blogging and video blogging
TheLookbook, a searchable database for brands, public relations firms, stylists and celebrities, will be launching a Beauty and Makeup Artist division in the Fall of