
How to Prep your Small Business for a PR Crisis
Written by Grayson Kemper If you’re running a small business, chances are you wear every cap under the sun. From accountant to sales person to

Written by Grayson Kemper If you’re running a small business, chances are you wear every cap under the sun. From accountant to sales person to

Written by Charissa Lauren, Charissa Lauren Collective With a black belt in fashion and the business experience to back me up, a career in PR
Written by Sophie Maccagnone, Account Executive at Dittoe Public Relations PR professionals thrive during times of client chaos. Between securing photoshoots to planning grand openings

A new year – the time when people and businesses set long lists of goals and resolutions vowing to make this the “best year ever!”

Rapid Response. Other agencies might call it something else or may have a different method, but there’s one commonality: it works. This daily tool has
Written by Sam Lauron We all know how important branding is for your career, whether you’re working your way up the PR agency ladder, leading
With digital press kits becoming the new norm in PR, the possibilities for design and customization are endless. Does your client’s press kit need a

Do you want to be able to create animated video content for Instagram Stories? For fashion and lifestyle businesses, scrolling through the details for a new

Let’s hop on the time travel machine and take ourselves back to circa 2004 (a pre-Kardashian era when Paris and Nicole were a thing). PR professionals

Launching a new beauty brand is always so much fun – as a total beauty lover, I always get so excited whenever I work with

Launching a new business or product is the biggest opportunity for media coverage and brand buzz in the lifespan of your business. Media and consumers

Oh the magic of the pitch. The strength and relevance of this piece of email communication is absolutely the difference between being clicked into the trash, or moved

Asos, Toms, Rent the Runway and Victoria Secret Pink are just a handful of fashion companies who take advantage of the PR opportunities across college

Gone are the glory days when you could start a fashion brand, go to a few trade shows and have instant success. My father immigrated

Written by Liza Deyrmenjian Finding the right PR firm is no easy task for any company. And of course, having the perfect PR firm for your