DIY PR
7 Ways To Help Your Publicist Get More Placements
The success you achieve when you retain a publicist can often have a lot to do with assets and support provided by the brand itself.
The success you achieve when you retain a publicist can often have a lot to do with assets and support provided by the brand itself.
The decision to hire a PR agency is a big one, and brands often joke that they feel like they need a publicist to help
Making a living doing what you love is important. I’ve had the privilege of working in the communications field for over 18 years and I’m
When it comes to generating sales for your boutique’s website, do you struggle to turn site visitors into paying customers? In today’s world of online
Build Your Fashion Brand, the educational digital workshop series I run in partnership with Nicole Giordano at Startup Fashion is back with a brand new
In several years running PR Couture, I regularly hear from designers and brands who are eager for publicity, but hesitant to hire a PR agency
The tide has shifted, and brands will sink or swim depending on how they engage the blogosphere. Companies can more adeptly target their specific audience
Most designers start with public relations because, they rightly think, exposure equals growth. After all, customers can’t buy something if they don’t know it exists,
Did you see the recent news that dance is actually the most-funded category on Kickstarter? Crazy, right? With more and more companies turning to the
Over the summer, Nicole at Startup Fashion and I worked with nearly 200 emerging fashion brands through our inaugural Build Your Fashion Brand series. I’m
Join me tonight! 2 hours left to sign-up! As much as press coverage is a key component of growing business, working to grow wholesale business
In public relations, we often talk about the difference between proactive and reactive media relations. Any publicist worth her Jimmy Choo’s will tell you that
Sound like anyone you know? I can see that people are coming to my website, but no one is you know, buying anything… I’ve sent
This past Tuesday, the San Francisco fashion and tech communities welcomed Liza Kindred and her stellar team at Third Wave Fashion for a special meetup
In the past month, I have returned four out of the five items that I have purchased online. Not because I enjoy making friends with