Natasha has grown TishTash into the go-to PR agency for beauty and lifestyle in the Middle East with more than 45 brands on their client sheet and a multi-million Dirham annual turnover.
Producing a successful media event on a budget is not as hard as you think. The number one skill you need (aside from being a
Having a fashion show is a great way to garner press and buyer interest for a brand, but a poorly produced show can lead to
Strategically partnering with other brands, especially on events, can help turn a lackluster event into a star-studded affair. Not to mention that there is power
To celebrate summer and my company’s recent expansion into Washington, DC, I wanted to do something extra special. As a former entertainment journalist, I’ve been
With the sun shining and spring in full bloom, it’s likely that your fashion calendar is packed full of stylish events this time of year.
The biggest mistake I regularly see from brands is hosting a blogger event with no clear strategy. They simply and just throw open the doors and
Each year the Style Coalition Fashion 2.0 Awards, an event that recognizes the best digital campaigns and platforms from the fashion industry, outdoes itself. Now
Vancouver Fashion Week is a semi-annual week-long celebration of fashion, creativity, and multiculturalism. This fall/winter 2014 season,VFW is expecting 50 designers from 21 countries including Argentinian designer Gabriel
When I first moved to LA, I was helping with database work at a fashion company. I had to go through all of our rosters
The business of award show fashion is just that, a business. With media seemingly paying more attention to what actresses, pop stars and A-list celebrities
On the heels of October’s pink-fueled breast cancer awareness push comes a new cause to take us through November, one mustache at a time. The
Over the summer, Nicole at Startup Fashion and I worked with nearly 200 emerging fashion brands through our inaugural Build Your Fashion Brand series. I’m
Listening to the different speakers present on digital strategy, retail trends and emerging demographics at the WWD Digital Forum last week in Los Angeles provided
In recent years, many companies have been influenced by both the novelty and media hype over social media numbers – 10,000 likes, 50,000 followers. We
