Pitching/Outreach
January Lifestyle Pitch Angles and Social Media Content Ideas
Happy New Year! January and the new year brings with it a fresh energy and a restart – try some new pitch ideas as well!
Happy New Year! January and the new year brings with it a fresh energy and a restart – try some new pitch ideas as well!
Get the scoop on what it’s like to attend NYFW, from a blogger’s perspective…
If you’ve been following along these last few weeks you know all about setting up editor meetings, called desk-sides. We’ve covered why these in-person meetings are
When I first moved to LA, I was helping with database work at a fashion company. I had to go through all of our rosters
As I mentioned last week, setting up desk side meetings with your media contacts should be part of your regular routine as a publicist. Face-to-face
There really is one thing that separates a decent publicist from a rock star publicist: the ability to build real, offline relationship with clients and
Majoring in public relations is certainly not the only way to make it in the fashion PR industry. And that “passion for fashion” (groan) won’t
You’ve been given the assignment to pitch your client’s latest collection of dresses to the media and are ecstatic at opportunities. You gather all your
You are likely quite familiar with the name Erin Loechner, though you might not yet recognize her as Executive Editor of the new lifestyle destination,
Fashion brands are notorious for talking about their products and services…all the time. And why not? Fashion brands, and literally all companies, love the products
There’s no denying that Instagram seems to have become the fashion industry’s social media platform of choice when it comes to visually engaging with followers.
Whether you are applying for fashion PR jobs on a different coast, setting up meetings or securing video interviews for your clients on top blogs,
Stop and think for a second: what percentage of time do you spend actually having verbal conversations vs. communicating via The Internet (e-mail, social media, gchat, etc.)?
In August, we’re featuring interviews with the editors of some of our favorite digital fashion magazines. Enjoy! London-based fashion magazine Magpie Darling started in 2011 and
As a publicist, it is your job to put your clients in front of the press with new story ideas. This task may seem easy