The first step should be to get familiar with that reporter or blogger. That means paying attention to what they cover and their preferences. You can do this by not only reading past articles, but follow them on social networks and engage in conversation with them.
Growing up, my mom was kind of a hippie and used to make a lot of our clothes. So I’d always be messing around with her machine until she finally broke down and got me my own.
written by Shannon Estrada As fashion media as well as designers are impacted by current economic pressures, it is important that your PR strategy think
The indie fashion PR component to top fashion PR blog PR Couture, Show Me The Pretty features 5-question interviews with hand-selected indie fashion labels. PR Couture shares the pretty and then turns it back to the designers to ask questions and get advice and feedback about their own fashion PR strategy from a variety of industry experts. Sound like fun? Email info[at]prcouture.com for more information.
