Pitching/Outreach
Are Press Releases Still a Thing?
There is a constant debate in the industry about whether or not press releases are even relevant anymore. My opinion on the matter is: yes
There is a constant debate in the industry about whether or not press releases are even relevant anymore. My opinion on the matter is: yes
Am I the only one that is struggling to find motivation this year? Most of the time, I bust into the new year ready to
So you’ve been tasked with pulling together a media list, or culling out a specific set of editors for a particular project, event or story angle.
I spend about 25% of my time sending out new pitches on behalf of the PR firms I work with, and the rest is devoted
As I have mentioned in previous articles, the majority of my placements come in the form of contributed content. In my opinion, this is a
Contributed articles used to be the terrain of trade magazines, or Op-eds in the newspaper. But, the way the industry now produces (and we consume) media is
Not to toot my own horn, but I consider myself the queen of pitching contributed articles. In my opinion, this is the future of PR.
PR is a competitive industry, so you don’t want to wait till you graduate from college to start preparing yourself for the real world. Instead,
It is that time of the year again! Time to make some New Year’s Resolutions. Oh joy! I am a big believer in trying to
Time flies when you are having fun, right? This year marks the fourth year that I have been doing PR on my own. It is
I think PR is one of the most misunderstood industries. Every time I tell someone that I am a publicist, they aren’t quite sure what
I don’t know about you, but I cannot believe it is already fall again. Where did the summer go?! It is definitely scary how time
When it comes to the media relations function of traditional PR, there is one goal: to get press coverage. To accomplish this and make your clients
To blast or not to blast? This seems to be the ultimate question in PR. Casey Stickles, Account Supervisor at 5WPR, says it best. “Blasts
As the owner of a PR firm, nothing scares me more than raising my rates. But, as business grows, costs go up, and you gain more