If you’ve been following along these last few weeks you know all about setting up editor meetings, called desk-sides. We’ve covered why these in-person meetings are
As I mentioned last week, setting up desk side meetings with your media contacts should be part of your regular routine as a publicist. Face-to-face
There really is one thing that separates a decent publicist from a rock star publicist: the ability to build real, offline relationship with clients and
I still haven’t completely wrapped my head around the fact that the year will soon be over. This year has flown by so quickly. I
December is a weird month. It can either be busy because everyone is trying to finish up projects before the New Year. Or it can
The path I took to start my own business was probably a little bit backwards. I started doing PR as a freelancer; I would take
As a publicist, your main responsibility should be to not piss off your press contacts. You are probably thinking, “no worries that doesn’t sound too
I went to college in NYC with the intention of making it big in the fashion world. Naturally, I knew getting a stellar internship was
Stop and think for a second: what percentage of time do you spend actually having verbal conversations vs. communicating via The Internet (e-mail, social media, gchat, etc.)?
As a publicist, it is your job to put your clients in front of the press with new story ideas. This task may seem easy
The ultimate PR irony: pitching is complicated, and chances are you will receive a significantly larger amount of declines, than yesses. However, if you don’t get
Nothing gets my blood boiling faster than reading the billions of negative articles about us, gen-yers; at this point, there isn’t a name that we
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