Proactive PR- 3 Steps to Create Media Coverage out of Thin Air
Written by Sophie Maccagnone, Account Executive at Dittoe Public Relations PR professionals thrive during times of client chaos. Between securing photoshoots to planning grand openings
Written by Sophie Maccagnone, Account Executive at Dittoe Public Relations PR professionals thrive during times of client chaos. Between securing photoshoots to planning grand openings
With April on the horizon, it’s basically summer already, isn’t it? Too bad getting your taxes taken care of doesn’t come with an immediate world-wide
March includes the first of day of spring and is the start of many spring fashion, skincare and makeup stories, but there’s plenty more to
Today is a very exciting day because it also marks the debut of the latest evolution of PR Couture. The biggest change is a new
This is the second of a three-part series I am writing for Fast Company. Enjoy! We sing the praises of brands that appear to effortlessly
This is the first of a three-part series I am writing for Fast Company. Enjoy! The executive editor of a popular online news site recently
OMG! I wrote a book. Well, the truer story is that I wrote a book, and then I spent months in the worst formatting battle
This little baby is off to kindergarten! December marks five (FIVE) years of PR Couture – and like all previous years, I like to take
All PR practitioners work hard and can relate to those “top 10 ways you know you work in PR” jokes. We all have goals that
As an early adopter of Pinterest, it’s fun to see the image pinning site begin to pique the interest of other PR professionals, as well
My love for Pinterest is well-documented, and I was thrilled to be interviewed on their blog! A fashion publicist is primarily responsible for managing the
I always enjoy reading Apparel Insiders, the online magazine about the contemporary fashion industry founded by former associate publisher of both Sportswear International and Women’s Wear Daily
The Pulse Network recently launched a fashion & beauty channel and invited me to come speak about the evolution of PR Couture and to share
Attending the WWD Magic Tradeshow was a blast. Not only did I sit on a panel with five incredibly talented and passionate women, each of
Just a quick note to let you know that PR Couture founder Crosby Noricks will be speaking at MAGIC on August 17 on a panel
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