PR Strategies
The Essentials Every Press Kit Needs
Written by Katelynn Sortino, Prezly Whether you call it a press kit, media kit, digital press kit, electronic press kit, EPK, or any other variation,
Written by Katelynn Sortino, Prezly Whether you call it a press kit, media kit, digital press kit, electronic press kit, EPK, or any other variation,
Written by Michelby Whitehead I graduated from college in mass communication with a concentration in public relations in 2008. Many of my on-campus jobs were
‘Tis the season, for ugly sweater and office parties, high expectations to hit those holiday numbers, jingles and carols everywhere you go, and of course,
Understanding how to pull custom reports in client’s Google Analytics accounts can provide insights on everything from when to launch campaigns to understanding how effective
I don’t have to tell you that in PR timing is everything, and the same holds true when it comes to publishing social media content.
How are you currently reporting results for clients? Most often, public relations firms provide results through coverage secured, and circulation or traffic numbers associated with
The Challenge: Strong product photography is a required component of any successful PR strategy. Beyond having images shot against a white background to send to press,
Now that you’ve chosen your email service provider and understand the essential elements that go into crafting the perfect agency newsletter, the following are some
Last week’s PR Toolbox included several email marketing service providers that offer a range of solutions to help you take advantage email newsletters to grow
It’s 7:45 am Monday morning and you’re on your way to the office. As you wait for the bus, train, or sit at a red
You have a professional headshot, a complete profile and your summary sings sweetly of your unique talents and abilities. You’ve followed the companies you have
Confession: Miss Congeniality is one of my favorite movies. Still, I found myself surprisingly excited watching Erin Brady be crowned Miss USA 2013 last Tuesday in Las
Ugh. Expense reports. Is there anything worse? Well, maybe billing time. Or the dentist. And despite fervent prayers, the expense fairy never shows up when
What should your agency or client Pinterest accounts have in common with The Great Gatsby? Well, even if you remain partial to Robert Redford and
Take a deep breath. It’s time. You can do this. After all, in this instance, it’s definitely not you. It’s just….Excel. Every PR agency’s old