Event Marketing & Production
How to Navigate a Trade Show as a Publicist
Trade shows, fashion shows and media presentations were once the only way to preview a brand’s upcoming collection. And while these debuts have become increasingly
Trade shows, fashion shows and media presentations were once the only way to preview a brand’s upcoming collection. And while these debuts have become increasingly
Your agency has a roster of “rock stars.” You have shelves upon shelves lined with awards. Your website shows the agency’s experience – and success
After receiving her university degrees, Sarah had the opportunity to organize a prestigious luxury industry symposium and award gala. As a life-long lover of fine
With more than thirteen years of experience in prestige talent, PR, and influencer marketing, Courtney provides clients like Best Buy, Bare Escentuals, Hasbro and others
If you know a thing or two about wanderlust and the travel industry makes your heart sing, then prepare for major heart palpitations! Amy Sedeno’s
After working at Bollare Communications for the past seven years, Tera Leuthauser was recently promoted to Vice President. Tera has significantly grown the agency’s accessories
Written by Michele Litzky If an employee regularly works through lunch and stays well past dark, she may seem dedicated to the work – but
The producers of media gifting events are always on the hunt for new brands to participate. As a result, it’s not uncommon for brands to
It’s easy to slip into the mindset that New York is the only place to be to work in fashion. While it might be the
We all know that celebrity affiliation with brands can increase exposure, legitimacy, and that “cool” factor (not to mention making us look pretty cool in front of our clients!). While fashion and accessory brands is often about working with celeb fashion stylists, the route to a beauty product placement entails working with a celebrity “glam squad.”
A Linkedin study reports that millennials will change jobs about four times before turning 32, so a bit of career hopping is in the cards
Mastering the skill of pitching is essential to garnering press coverage in clients’ target publications. A great pitch can result in anything from beautiful multi-page,
The definition of “public relations” is receiving a makeover. Public Relations Defined is a collaborative, industry-wide effort led by the Public Relations Society of America