Social listening and media monitoring platform Mention launched its fourth annual Instagram Engagement Report in collaboration with Hubspot to identify changes in trends and insights,
Written by Ilona Selina, Founder of Route Marketing Ever feel like you’re stuck in a content rut? Don’t fret. Below, we’ve rounded up some simple
Written by Ilona Selina, Founder of Route Marketing Are you looking for a fun, engaging, and free way to connect with followers and increase brand
Written by Kristin Williamson Swenson In the wake of COVID_19, many of us have thought, “I want/need to engage with my brand’s community and sell
December is among us folks, and we are officially in the throngs of winter. If you’re in the office daydreaming of living in your pajamas
It’s November and that means all of our favorite #PRgirls are #buried in holiday pitching and gift guide mania. You’re busy. Perhaps even so busy that
Written by Olga Glioza When we hear the name “Cuba” we think of the smell of sea breeze, the sound of rhythmic salsa melodies and
Written by Hayley Berry A brand used to be all about the business, however, the personal brands of the individuals behind the business can now
30 Lifestyle influencers you need to watch in the new year Influencers are widely recognized as a top tool for marketing to some of the
Written by Aaron Chichioco With the holidays coming in, many brands are eager to turn seasonal buyers into regular customers. For this reason, a lot of
Written by Teresa Jane La After a decade working in social media and public relations in Los Angeles with agencies, startups, and running my own
We look to Pinterest as a resource for all things pretty and aspirational…but what about as a tool for brand discovery and lead-generation? In addition
The digital world is filled with opportunities to buy fans, followers and empty engagement. For brands trying to determine where to put limited paid social
An event hashtag is pretty standard for events these days; it ensures offline to online integration and makes it easy for PR professionals to track
As PR agencies aim to take on more social media work, it’s a huge red flag to see them neglect a hugely important part of
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