Event Marketing & Production
How to Get Your Brand Involved in Miami Swim Week
Miami Swim Week is the largest swim and resortwear event globally that combines a market week and runway shows. Brands, buyers, media and influencers come
Miami Swim Week is the largest swim and resortwear event globally that combines a market week and runway shows. Brands, buyers, media and influencers come
Professional development and a healthy dose of inspiration are both important parts of designing a PR career that you love. If you’re struggling to land
Launching a new business or product is the biggest opportunity for media coverage and brand buzz in the lifespan of your business. Media and consumers
Media has undergone tremendous changes in the last five to ten years and it is a PR pros job to adapt and keep up with
Having a great agency culture is great for business. Clients and editors can feel the energy and enthusiasm from your team and nothing fuels creativity
Fashion PR is a tough industry to break into and often it can be difficult to determine what steps will help you transition to the
There has been a frantic panic among designers, media and swim and resort wear industry folks since IMG emailed the media with their announcement that
Not every fashion brand is trying to appeal to a mainstream audience, but that doesn’t mean that strong media coverage in the right publications, influencer
If clients knew the amount of hard work, dedication and time that it takes to secure a fashion placement, I am convinced they would all
Sponsorships are a great way to align like-minded brands and amplify PR and social media reach for all involved, but it is important to ensure
Just because your clients aren’t showing at fashion week, doesn’t mean taking the week off (ha! like you ever would). In fact, there are ample
Gone are the glory days when you could start a fashion brand, go to a few trade shows and have instant success. My father immigrated
Forget what your career advisor told you! This is what companies are really looking for when hiring entry-level PR positions. We get about ten to
The creation of Small Business Saturday by American Express (November 29 in 2014), has created a great opportunity for small businesses and brands to leverage
One of my favorite things about my work life is that I get to wear two hats. One as a PR and Marketing pro and