Team Buying Latest Bargain Shopping Trend in China


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woman_banner1_070314.jpgIn a piece of interesting trend-watch spotting, groups of disparate consumers in China are organizing on a single mission – to use mob power to negotiate group discounts at retail shops and showrooms. Groups meet online at a variety of websites like TeamBuy, Taobao and Liba and then agree on a time and place. The websites make money from ad revenues and/or commissions from suppliers.

Springwise asks, “So who’s going to introduce this concept in San Francisco, Toronto, Sao Paulo, Barcelona or Sydney? The PR value from being the first to do this outside China will be priceless. And may we suggest that the future founders turn it into a hybrid online/offline model, going for maximum reach and visibility?

I wonder if these groups negotiate a discount for a specific product – or just a general percentage off. Specific product discounts work great for home electronics, but I’m not sure I want 800 people besides myself walking away with the same Chloe purse.

Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website