The Friday 15 With Alyssa Baker, RIOT Media Group


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At the end of each month we invite a member of our PR Couture Council to curate a selection of industry news, tools and other fun stuff capturing their interest at the current moment. Enjoy!

Name: Alyssa Baker

Title: President

Agency: Riot! Media Group

Location: Los angeles, CA

Find us online: @Riotmediagrp

5 Things About Riot Media Group

Our Mission: Our mission at RIOT is to inspire individuals to be their best self through meaningful content. Connecting brands we truly love with key influencers, top-tier media and celebrities to share their stories is our passion. From cultivating relationships that have the ability to cause a tipping point in a client’s business, to introducing a game-changing technology to a new market, we seek to help our clients reach their full potential while always having fun along the way.

Get to know a few of our clients:  We’ve been very fortunate to work with a wide variety of clients such as the National Retail Federation, Emmis Communications, Doll Face Beauty, Adsorb Beauty, Peace Out Skincare, Kim Vô Salons, Beverly Hills Concierge Doctor, Dynamite Cothing, Montce swim, KOA Swim, DOPE, wolf and lamb, AIR Aerial Fitness, Speedplay Fitness and many more. We specialize in consumer lifestyle brands with a focus on beauty, fashion, health & wellness, tech and entertainment. In addition, we also specialize in launching International brands in the U.S.

Agency Superpower:  Cultivating authentic influencer relationships for our clients and being on the pulse of what’s next in digital media.

Recent Agency Win:  A recent win I’m so proud of because it unfolded so organically was connecting celebrity hair stylist Andrew Fitzsimons with Paul Mitchell for the Met Gala. Andrew was styling Kylie Jenner for her red carpet debut after giving birth to Stormi and exclusively used Paul Mitchell products to create such a glam and sophisticated look for her. I had worked with Paul Mitchell years before so it was amazing to be able to create that full circle moment.

Currently Looking for:  We recently upgraded to a new, larger office space this summer complete with a content creation studio for influencers and brands, so we are looking to expand always in all ways (as my favorite Bravolebrity Ryan Serhant says).

5 things about Alyssa

Q: Rise and shine: what are the first three things you do after waking up in the morning?

The very first thing I do is always, without fail, to smother my dog in hugs and kisses! This is a 10 minute period where I do nothing but relax with my pup, while consciously visualizing my day and giving thanks for everything in my life. When time allows, I’ll take it to a Reiki meditation, but if not, I’ll save that for later. Next, I check my phone to scroll through the news, emails and client social media. After that, I’ll either get ready for a work out class or head straight to the office.

Q: Sip and savor: what's your go-to drink to fuel your busy day?

I start each day with a shot called ‘fuego’ it’s apple cider vinegar, cayenne pepper, ginger and orange juice. I weirdly love it and always try to get my assistant to drink it, he is not a fan! On especially busy and stressful days I make a tea tonic from He Shou Wu, Ashwagandha, turmeric and chamomile.

Q: #Obsessed: What's something you recently discovered that you can’t live without?

Not recently discovered at all but I cannot live without Amazon Prime. I also love my Apple watch! I got it to get back into fitness and I can’t believe my progress and how much it motivates me to move more every day.

Q: Fill in the blank: You know you work in PR when...

You’ve mastered the art of saying the same exact thing at least 5 different ways.

Q: My Two Cents: What piece of advice do you love to share?

Nothing beats experience and the lack of always shows. Don’t start a job or internship with a big ego and be enthusiastic and willing to work on any project that you’re asked to be a part of. Also, you’re never really off the clock so you have to understand that going in and have the ability to see the big picture.

What are 5 things on your radar?

1. I am obsessed with Impact Theory on Youtube by Tom Bilyeu. You won’t regret checking it out – so inspiring!  

2. I love learning about new ways brands use social media to sell online and target a specific audience.

3. I love how influencer Jeffree Star opened up about his journey in his docuseries with Shane Dawson. It shows that influencers aren’t afraid to tackle very difficult and raw subjects and they really know how to connect to their audience in a meaningful way to promote healing and change.

4. No comment needed, Glossier = GOALS

5. In recent years our focus has been on beauty, so I love staying ahead of industry trends.

Thanks Alyssa!

Faith Dye

Faith Dye

Faith is an ambitious PR and digital marketing specialist who loves telling the stories behind amazing brands and connecting businesses with audiences who will support them. A lover of all things in the beauty, lifestyle and wellness space, when Faith isn’t working on social campaigns or securing press for clients, she’s likely reading about the latest and greatest wellness products and testing out new fitness trends.