PR Couture Industry Awards

The Bespoke Communication Awards (the BCAs) recognize and celebrate excellence among PR and marketing agencies, in-house teams, and individuals in the fashion and lifestyle sector. First launched in 2017, the BCAs seek to highlight outstanding efforts on behalf of communication experts to creatively and strategically build and sustain great brands.

take your turn in the spotlight

2019 Award Opportunities

Awards are based on work executed from January 1-December 31, 2018

The BCAs have given the fashion & beauty PR niche a much-needed opportunity to share and celebrate accomplishments within our competitive industry. Our BCA accolades have given us the ability to showcase our break-through campaigns and how we differentiate in the space.
Alyson Roy
Co-Founder of AMP3 PR

Key Dates

First to the Party

$125 per application ($45 for Blush Award)
Purchase Deadline: March 26, 2019 11:59 PST

Right on Time

$175 per application ($125 for Bloom Award, $75 for Blush Award) Deadline: April 10, 2019 11:59 PST

Fashionably Late

$225 per application ($175 Bloom Award $99 Blush Award) Deadline: April 19, 2019 11:59 PST​

Grab your entry form now, Submit Later

Once you’ve purchased your entries you’ll receive an order confirmation, followed by an email from hello@prcouture.com with a link to your application form. 

Agency of the Year

This award recognizes standout communications agencies that experienced outstanding client results, growth and positive contribution to the industry overall in 2018.

Best Agency to work For

This award recognizes agencies that are rooted in providing a positive professional environment for employees, clients, vendors and others, and are a top place to work, grow and thrive.

Communicator of the Year (Bloom Award)

The Bloom Award honors an established professional who demonstrated a particularly inspirational effort toward leadership, innovation and best-in-class industry practices in 2018.

Emerging Communicator of the Year (Blush Award)

The Blush Award honors an inspirational, up-and-coming professional under 30 who demonstrates leadership, strategic brilliance and best-in-class efforts on behalf of clients/company and team.

Career Achievement (The Maven Award)

The Maven Award is selected by PR Couture and the judging committee, with input from the PR Couture Council. The award recognizes the career achievement of a single, standout professional who has truly made a mark on our industry.

PR Campaign of the Year

This award recognizes a standout 2018 campaign that successfully garnered an outstanding return on objective using primarily earned media strategies.

Media Placement of the Year

This award recognizes a single, standout 2018 media placement of superior quality, aligned with brand goals and positioning, that provided ongoing benefit beyond brand awareness (conversions, growth opportunities, additional pick-ups, etc).

Event/activation of the year

This award recognizes engaging, memorable and educational event-based experiences in 2018 that successfully brought a brand’s products and/or services into the hands of their target audiences and/or key media contacts.

Influencer campaign of the year

This award recognizes a standout 2018 campaign that successfully garnered an outstanding return on objective using primarily influencer-based strategies. ​

Best use of social media

This award recognizes outstanding use of social media in 2018 to achieve brand (or agency) objectives. ​

Submission deadline coming at you in...

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Previous winners include:

FAQs

The 2019 Bespoke Communication Awards are open to any relevant work/contributions executed between Jan. 1, 2018, and December 31, 2018. We are a global award program; open to international submissions.

Work may be entered on behalf of individuals, agencies, and companies. Be sure to get any relevant approvals before submitting.

Loosely defined, this includes apparel, shoes, accessories, handbags, beauty, fitness, wellness, travel and home. If you have any questions regarding if your brand/submission falls into the category of fashion and lifestyle, please email hello@prcouture.com

Once you purchase your award submission you’ll receive an email with a link to your submission form. We will also send you periodic reminders until we receive your entry, up to the final submission deadline on 4/15.

All possible. You may submit multiple entries for a single award, or submit an entry across multiple categories as long as it meets the requirements outlined. Each entry will require a separate entry fee (simply change the quantity as needed upon checkout) and you will need to submit individual award submissions for each.

Each year we hand-pick a small group of industry experts to service on our judging panel. PR Couture founder Crosby Noricks acts as tie-breaker as needed.

Awards are judged using the traditional strategic planning model of RPIE (research, planning, implementation, evaluation). Judges use a matrix to evaluate each entry. Scores are combined and the highest scoring entries are then evaluated further by PR Couture to determine the winning entry. 

Judges are allowed to submit relevant work for consideration. Any judge who has a potential conflict of interest, including, but not limited to, working for an organization that submitted that an entry and/or being involved with any aspect of the project, will simply not be allowed to judge that entry.

All material will remain confidential to the judges. 

Nope! We run this as a lean program that lives entirely online (minus your fancy award trophy and total bragging rights!). However, we fully encourage any excuse to dress up and celebrate so dance parties, celebratory toasts and the like are heartily supported.

Each winner will receive a custom Winner gift package including a physical award and a variety of hand-picked items. Trust us, you’ll be grinning wider than on your birthday. Winners will also be profiled on PR Couture and across our social media profiles and included in our official release.

Due to our judging process and time constraints, all submissions must be final and will not be available for editing. Please make sure you submit your best work the first time around. 

You can withdraw an entry at anytime; however, refunds will not be permitted.

If you have any questions about the program, issues submitting your entry, or would like to discuss remaining sponsorship opportunities, email Lindsey Palmer, BCA Program Manager at lindsey@palmerpublic.com