You are a smart, kind, kinda overwhelmed PR-preneur looking to make your mark as you scale to multiple six-figures

this is where you level up, pitch queen.

the Coterie

Business activator for pr-Preneurs

coterie: an intimate and often exclusive group of persons with a unifying common interest or purpose

Does this sound about right?

  • You get work primarily through referrals which is fine, but you don't want to be dependent on others to keep your roster full. In other words, you need a proactive, feel-good marketing and sales strategy (one you'll actually stick with because quite honestly, you're most comfortable behind the scenes).
  • You're good at what you do (excellent really) but jumped into this whole freelance thing without creating an intentional, aligned and supportive business foundation. As a result, you're far too flexible on pricing and services, and prone to overthink well...pretty much everything. You're ready for the kind of high-paying, high-impact opportunities that allow you to truly flex your communication skills delivering exceptional work for client that truly light you up.
  • The reality is you're closer to burnout than you'd like to admit trying to manage all the different parts of running a business. You want the flush bank account, CEO-style confidence, full client list AND enough work-life balance to actually enjoy what you've built.
Since joining the Coterie I've celebrated my first Five-figure month and best quarter yet. Crosby also connected me to an agency I am now working with as a freelancer.
Alex K.
Alex K.Founder, Brand Ally Communicationns

Let's grow your PRofessional empire

yup this is what I need - sign me up!

Come live your best (work) life as a successful, power publicist at the top of her game.

Learn the essential positioning, marketing, sales and authority-building strategies you've been missing to catapult your consulting efforts to new heights - with PR Couture Founder Crosby Noricks and outside experts stepping in as your advisory team, advocates + cheerleaders.

I'm on track to reach multiple six-figures in revenue my first year in business. For every challenge I've faced, Crosby and the Coterie have come to the rescue with the tools, resources and coaching I need to feel confident as a solo consultant.
Julie R.
Julie R.PR Consultant

here's what is included:

  • Quarterly Planning Retreats: We start each new quarter with a 2-hour group call facilitated by Crosby using our signature Coterie planning process. You'll deep dive into what you want to accomplish and the structures and systems you need in place to stay accountable and actually do the thing. This is where you will carve out time to work ON your business versus IN.
  • Quarterly Workshops: A brand new training on a relevant subject matter taught by an outside expert. Previous trainings have covered sales strategy, pricing, and Linkedin.
  • Quarterly Playdates: Our version of group coworking, we will come together once a quarter to set the energy for a productive 2-hours of implementing all those to-dos you've left lingering in the last few months.
  • Monthly Office Hours: Every other Friday you can get confidential, one-on-one feedback and advice from Crosby about whatever is going on in your life via the walkie-talkie-style app Voxer (never used it? No problem we will walk you through it).
  • The Coterie Vault:  No more starting from scratch or wasting hours "researching." This is our learning library filled with marketing, operational and leadership trainings, templates and worksheets, including the Coterie Core, our interpersonal communications course and PRESENCE, our PR biz foundations course (coming fall 2021).
  • Coterie Savings: We've partnered with some of our favorite business-essential software and service-providers to improve business operations. Plus Coterie members enjoy hefty discounts on PR Couture events, like our annual conference.

total value: $3.475+
Your Investment*

$197/month
$557/quarter (save $34)

the Coterie is a quarterly commitment (this is part of the magic), so when you join you’re saying YES to either 3 monthly payments to start, or one single quarterly payment. Your membership will automatically renew unless you cancel. For those who are all in – but for whom Coterie would be otherwise cost-prohibitive – or if you’d prefer a one-time annual payment -please email hello[at]prcouture.com.

 
Being in the Coterie is great. I had a tough situation and Crosby went above & beyond to help me. She leaves you feeling supported and confident.
Kristy M
Kristy MPR Manager
I haven't felt this supported or excited about my career in a long time.
Jennifer N.
Jennifer N.Marketing Consultant
[Since joining the Coterie I've] boosted my community engagement and [secured more] speaking/training opportunities by planning these out and being intentional about my efforts during the quarterly planning sessions.
Stephanie A. Smith, APR, Ph.D
Stephanie A. Smith, APR, Ph.DHospitality PR Coach

Hey, it's me Crosby

Founder of PR Couture and Queen of the Coterie

I’ve spent the last decade coaching, consulting, mentoring and teaching PR professionals at all stages, leading teams in PR, social media and content strategy. I’ve worked in-house, agency-side, and freelance – and along the way I grew PR Couture from a niche fashion PR blog into a beloved industry platform and premium coaching business. I rarely work more than 25 hours a week which is even more important to me now that I’m a mom.

Along the way I’ve delivered conference keynotes, secured 4-figure speaking gigs, been flown nationally and internationally to deliver workshops, been featured in 100+ articles and podcasts, written a book, developed an award program, university curriculum and run a sold-out mastermind for boutique agency owners multiple years running.

Over the years I have learned a thing (or a zillion!) about the power and pride that comes from  intentionally and proactively deciding how you want to work, who you want to work with, and what you want to be known for.

I want you to experience the same self-confidence and freedom to design a life and career on your terms.

You too can absolutely:

  • Become the powerful, confident leader who trusts herself and whose expertise is trusted and sought-after, no matter the economic climate
  • Develop exceptional communication strategies that yield powerful results, no matter the latest app or algorithm ​
  • Create new revenue streams and signature services that you sell easily and that align with how you work best

How exactly?

Here’s a crash course: clarify your positioning, develop your business model,and express your unique point of view, strengths and process via a marketing and personal PR strategy that puts your expertise and signature style in front of  prospects. Ta-da! 

You’re an in-demand expert.

  • Success starts by getting in the room with experts and learning new marketing strategies and revisiting your skillset for improvements (yes, even your top ones).
  • Success grows by showing up, consistently and deliberately and take micro-and-massive action on your dreams (cheesy but true)
  • Success gets a super-charge by asking for help when you need it to bypass your own tendencies toward overthinking-perfectionism-people-pleasing-imposter-syndrome (take your pick - I'm quite familiar with them all!)

…and your on the fast-track when you become a member of the Coterie (didn’t see that one coming, did you?)

yup this is what I need - sign me up!

***Unlike other professional memberships, courses and degree programs that are out of step with the needs of today’s modern, multi-passionate communications pro, the Coterie is built on the framework of what’s needed in the market right now, and focuses on providing you with the business + marketing strategy, tools, expertise and community to ensure you stand out, stay sane and enjoy yourself – amidst the pressure.

Can't shake the feeling that there is simply more out there for you opportunity and income-wise?

you're right. and...

The relentless, results-or-else pace of client expectations makes it easy to neglect your own professional aspirations; you’re too focused on securing opportunities for others to think about your own goals for too long.

And yet, much like letting your inbox decide daily priorities, falling into the trap of only responding to what others need from you — versus showing up for yourself first — means playing second fiddle to your to-do list, forever. 

Let that sink in for a minute. Ouch.

Things are never going to change, unless you change them.

Now, this mentality isn’t your fault, sweet cheeks.

We are neither taught nor encouraged to prioritize our own professional development, energetic, emotional and mental capacity or our own PR/ recognition.

But the truth of the matter is all the business-building strategies and tactics in the world won’t work — if they don’t for you you.

Running a business is more than just profit and loss – its an energetic enterprise.

Here’s an important reminder so come in close:

You are at the center of this. You call the shots.
You decide the kind of business you want to run.
It works for you or it's not a workable plan. Got it?

yup this is what I need - sign me up!
Crosby's feedback on my consultancy launch messaging and website was straight to the point followed by some actionable steps to confidently move forward. As a result, I knew exactly what to do next in order to move my brand and business in the right direction. Crosby is very talented at raising the right questions.
Krisin W.
Krisin W.Principal

the coterie

by pr couture

You're going to need structure, accountability and coaching to help you bring this new way to being and business-ing to light.

with your coterie membership in hand you will accelerate your results as you:

  • Establish and stand in your expertise as a known industry expert who shows up consistently and generously for her community (prospective clients included). We call that marketing.
  • Develop a rock-solid positioning strategy, improve your sales confidence and develop offers that are a delight to deliver. You have options.
  • Untangle limiting and beliefs that are out of alignment with your brilliance and keep you playing it safe and small and mildly miserable. We've got you.
  • Get stupendously picky about who and what you say yes to, because your calendar is already booked, income is steady and you're in love with your current client roster (saying no, is like, no big deal)
  • Display true leadership as you tap into your inner boss and strategist, deftly navigating client needs and your own self-promotion with ease and integrity (whatever is thrown your way, you get it #handled)
  • Rejoice in always having a safe place to problem solve (and vent!) thanks to your dream industry network filled with smart, driven and KIND humans to call your very own (you've found your people)
Crosby is to the point, honest, and collaborative. She doesn't pull out the exact right, cookie cutter answer but really thinks through the problem and brainstorms solutions. If you’re thinking about working with Crosby - do it. Right now. Don't hesitate one second.
Kerry G
Kerry GChoice Publicity

AT THE COTERIE, WE BELIEVE OUR BEST WORK IS STILL AHEAD OF US

We believe we are charting our careers in a time that invites us to be more creative, more curious and more collaborative than we have been taught to be. We believe there is room for everyone, that communication is well, pretty much everything. We believe your voice should be heard and that passion fuels profit. We believe in collaboration over competition, strategy and mindset, and a world where there are no. basic. pitches.

If that sounds good, come join us.

The best part about the Coterie is access to real-world turnkey templates and resources I can use immediately, as well as access to the one and only Crosby Noricks, industry expert, the founder of PR Couture and all-around magical PR unicorn. No one offers a similar program of community, coaching, tactics and big picture strategy in one sassy package.
Nicole S
Nicole SPR Expert
yup this is what I need - sign me up!

When I had a less-than-ideal client, Crosby helped me rein in scope creep, set boundaries and refocus my services. Within a few days, I booked a dream client for a VIP Day AND I was asked by my alma mater to speak to marketing classes about my work. Everything felt so "in flow" after my session with Crosby, like I'd gotten back on track.

Ash K.
Ash K.Social Media Strategist

the coterie

FAQ

Absolutely. Email hello@prcouture.com and we will set up an invoice for $2264 (save $100).

Absolutely – here is a quick overview of the membership experience. All set? Join us!

This is for anyone who wants to take an intentional approach to business development.  If you often find yourself wishing you could just run a quick question by someone, refine your systems and actually get to those dreams that end up at the bottom of the to-do list thanks to clients needs OR if you have been running on referrals and want to  pay some attention to your personal and business branding – join us!

You can bring your entrepreneurial mindset, business and industry acumen to benefit you in any position – CEO or not. If you are planning on starting your own thing — of if you simply want to take on occasional freelance work — the Coterie will help you get PRepped.  From clarifying your positioning and personal brand to marketing your expertise,  you’ll be in good hands. We can chat pricing and promotion, systems and smart admin structures to help you manage it all.  Plus when you are ready to make the jump, you’ll  immediately leverage PR Couture’s traffic with your own business listing. Join us!

Yes! We have had members from Australia, South Africa, UK, Canada and Singapore! Part of the reason we moved to Voxer-based coaching versus group calls is to accommodate time differences. The materials and trainings will still apply. Join us!

the Coterie is not a one size fits all, “how to run an agency” course or group program. Our primary purpose is to help YOU develop as a business owner with attention paid to marketing/sales, client experience and personal brand/reputation-building. If you need help getting the word out about your expertise, staying focused and connected to your big vision join us! We can discuss your services, packages, pricing etc via our 1:1 coaching time. Join us!

*If you are looking for help with specifically with securing more press for clients or agency-model operations, we recommend the Pitch Lab.