You are a smart, kind, kinda overwhelmed PR-preneur looking to make your mark as you scale to multiple six-figures

this is where you level up, pitch queen.

the Coterie

Business activator for pr-Preneurs

coterie: an intimate and often exclusive group of persons with a unifying common interest or purpose

Does this sound about right?

Let's grow your PRofessional empire

Come live your best (work) life as a successful, power publicist at the top of her game.

Learn the essential positioning, marketing, sales and authority-building strategies you've been missing to catapult your consulting efforts to new heights - with PR Couture Founder Crosby Noricks and outside experts stepping in as your advisory team, advocates + cheerleaders.

here's what is included:

total value: $3.475+
Your Investment*

the Coterie is a quarterly commitment (this is part of the magic), so when you join you’re saying YES to either 3 monthly payments to start, or one single quarterly payment. Your membership will automatically renew unless you cancel. For those who are all in – but for whom Coterie would be otherwise cost-prohibitive – or if you’d prefer a one-time annual payment -please email hello[at]


Hey, it's me Crosby

Founder of PR Couture and Queen of the Coterie

I’ve spent the last decade coaching, consulting, mentoring and teaching PR professionals at all stages, leading teams in PR, social media and content strategy. I’ve worked in-house, agency-side, and freelance – and along the way I grew PR Couture from a niche fashion PR blog into a beloved industry platform and premium coaching business. I rarely work more than 25 hours a week which is even more important to me now that I’m a mom.

Along the way I’ve delivered conference keynotes, secured 4-figure speaking gigs, been flown nationally and internationally to deliver workshops, been featured in 100+ articles and podcasts, written a book, developed an award program, university curriculum and run a sold-out mastermind for boutique agency owners multiple years running.

Over the years I have learned a thing (or a zillion!) about the power and pride that comes from  intentionally and proactively deciding how you want to work, who you want to work with, and what you want to be known for.

I want you to experience the same self-confidence and freedom to design a life and career on your terms.

You too can absolutely:

How exactly?

Here’s a crash course: clarify your positioning, develop your business model,and express your unique point of view, strengths and process via a marketing and personal PR strategy that puts your expertise and signature style in front of  prospects. Ta-da! 

You’re an in-demand expert.

…and your on the fast-track when you become a member of the Coterie (didn’t see that one coming, did you?)

***Unlike other professional memberships, courses and degree programs that are out of step with the needs of today’s modern, multi-passionate communications pro, the Coterie is built on the framework of what’s needed in the market right now, and focuses on providing you with the business + marketing strategy, tools, expertise and community to ensure you stand out, stay sane and enjoy yourself – amidst the pressure.

Can't shake the feeling that there is simply more out there for you opportunity and income-wise?

you're right. and...

The relentless, results-or-else pace of client expectations makes it easy to neglect your own professional aspirations; you’re too focused on securing opportunities for others to think about your own goals for too long.

And yet, much like letting your inbox decide daily priorities, falling into the trap of only responding to what others need from you — versus showing up for yourself first — means playing second fiddle to your to-do list, forever. 

Let that sink in for a minute. Ouch.

Things are never going to change, unless you change them.

Now, this mentality isn’t your fault, sweet cheeks.

We are neither taught nor encouraged to prioritize our own professional development, energetic, emotional and mental capacity or our own PR/ recognition.

But the truth of the matter is all the business-building strategies and tactics in the world won’t work — if they don’t for you you.

Running a business is more than just profit and loss – its an energetic enterprise.

Here’s an important reminder so come in close:

You are at the center of this. You call the shots.
You decide the kind of business you want to run.
It works for you or it's not a workable plan. Got it?

the coterie

by pr couture

You're going to need structure, accountability and coaching to help you bring this new way to being and business-ing to light.

with your coterie membership in hand you will accelerate your results as you:


We believe we are charting our careers in a time that invites us to be more creative, more curious and more collaborative than we have been taught to be. We believe there is room for everyone, that communication is well, pretty much everythingWe believe your voice should be heard and that passion fuels profit. We believe in collaboration over competition, strategy and mindset, and a world where there are no. basic. pitches.

If that sounds good, come join us.

the coterie


Absolutely. Email and we will set up an invoice for $2264 (save $100).

Absolutely – here is a quick overview of the membership experience. All set? Join us!

This is for anyone who wants to take an intentional approach to business development.  If you often find yourself wishing you could just run a quick question by someone, refine your systems and actually get to those dreams that end up at the bottom of the to-do list thanks to clients needs OR if you have been running on referrals and want to  pay some attention to your personal and business branding – join us!

You can bring your entrepreneurial mindset, business and industry acumen to benefit you in any position – CEO or not. If you are planning on starting your own thing — of if you simply want to take on occasional freelance work — the Coterie will help you get PRepped.  From clarifying your positioning and personal brand to marketing your expertise,  you’ll be in good hands. We can chat pricing and promotion, systems and smart admin structures to help you manage it all.  Plus when you are ready to make the jump, you’ll  immediately leverage PR Couture’s traffic with your own business listing. Join us!

Yes! We have had members from Australia, South Africa, UK, Canada and Singapore! Part of the reason we moved to Voxer-based coaching versus group calls is to accommodate time differences. The materials and trainings will still apply. Join us!

the Coterie is not a one size fits all, “how to run an agency” course or group program. Our primary purpose is to help YOU develop as a business owner with attention paid to marketing/sales, client experience and personal brand/reputation-building. If you need help getting the word out about your expertise, staying focused and connected to your big vision join us! We can discuss your services, packages, pricing etc via our 1:1 coaching time. Join us!

*If you are looking for help with specifically with securing more press for clients or agency-model operations, we recommend the Pitch Lab.