Favorite tools & resources for fashion publicists, designers and brands

Media/PR Outreach

Easy, Direct Access to Immediate Media Opportunities

For consumer & lifestyle publicists as well as product-based companies, Get Media Happy is a brilliant and affordable way to respond to actual media questions, thus increasing your chances of media coverage. You’ll find queries from National Magazines (like Real Simple, Martha Stewart Weddings, Fitness, Self, Time, etc.), Regional Magazines (like Time Out NY, San Diego Family, Miami Magazine, etc.), Trade Magazines (like Gift Shop Magazine, American Spa, Museum Stores, etc.) and Influential Bloggers.

Media Coaching

Media coach Susan Harrow’s courses and webinars will help you prepare for anything from meetings to media interviews. Check out her latest 5 Surefire Strategies to Get More Clients, Customers, and Sales, and Become a Media Darling Free Webinar

Digital PR/Social Media

Influencer Outreach Campaigns

The Shelf is a marketplace for bloggers to connect with brands, get the best deals on new products, & share interesting content. Brands can find their ideal bloggers to create meaningful campaigns with in depth results and analysis.

Instagram Collaborations

Check out the free Instagram Sponsored Post Calculator on Fashion PR Girl to get a rough estimate on how much it will cost to work with an influencer on Instagram. Fashion PR Girl  also offers an influencer database and international digital media list.

Social Media Contests

ShortStack helps you build contests, sweepstakes, data-collection forms and more for social, mobile and the web. The platform offers over 40 widgets and applications where users can integrate contests, sweepstakes, RSS feeds, Twitter, YouTube, and MailChimp newsletter signups that maximize online presence and potential.

Social Media Scheduling

For us, social media management doesn’t get any better than Hootsuite.

Professional Development/Events

The Ultimate Jewelry Designer Resource

For jewelry designers looking to grow business, Flourish & Thrive Co-Founders Tracy Matthews & Robin Kramer are the Everything.  Sign up for their emails here or jump in and try an e-courses like Mastering Wholesale and Multiplying Profits.

Fashion Industry Conference

Simply Stylist helps you connect with industry experts and tastemakers. Fashion & Beauty Conferences are held in Los Angeles, New York, and Chicago showcasing the behind the scenes trendsetters. 

Virtual Training & Courses

Udemy is a treasure! Check out their How to Pitch News Media and Photoshop for Beginners courses for starters. 

Websites

Shopify – Make e-commerce easy

For emerging designers and small to mid-size brands, we love Shopify  because it’s pretty and it pretty much automates everything.

Website Hosting

We have been up down and around the corner with web hosts and LiquidWeb is where it’s at. If we even have a special Liquid Web $100 Storm Coupon just for our friends.

Branding

Printables

Make a lasting first impression with your own business cards (a must at all networking events!). MiniCards from Moo are half the size of regular business cards but some say ‘twice as nice’!

Just for Fun

New Way to Get Dressed

For the PRGirl who’s always on the go, attending various social events and busy getting everyone else prepped for an event, The Dress Movement is your one-stop, multiple out shop. The Dress Movement aims to help take the stress out of getting dressed by putting together outfits for everyday occasions. Use code PRGirls to get 15% off your first outfit.

 

Disclosure: Some of these links are affiliate links, which means if you choose to buy, we get a little love back. And yes, money is love. However, we believe 100% in the value of these products and regularly refer clients to take advantage of these services. Enjoy!