This guide is part of the Influencer Marketing Series, written and sponsored by Shopping Links, an online marketplace designed to make it easier for Bloggers and Brands to connect and collaborate. For $100 off your first collaboration, use code PROFF100.
influencer research made easy.
Whether you work in fashion, beauty, travel or lifestyle PR, securing the right influencer can thrill a client just as much as a front-page feature — and having a few go-to bloggers in your back pocket can mean the difference between hours of research and a quick email. We put together the 40 Influencers You Need to Know in 2018 to make that part of the job a little easier. Every blogger is personally selected by our Shopping Links team based on their content quality and ability to produce results. Click the images in the sections below to see each blogger’s full profile with examples of their past content, social media metrics, domain authority and Google Analytics.
We hope these metrics take the guesswork out of which bloggers are likely to produce for your clients so you can celebrate by sneaking in a little time on Instagram for yourself!
A fashion blogger and self-professed denim lover from the UK with a passion for mindfulness, Sinead writes about travel, style and interior design, making her a versatile option for clients across different industries.
Active on multiple channels, including Pinterest and YouTube, French model and blogger Meryl is a great option for clients looking to expand beyond Instagram. With a travel section that spans more than 20 destinations from Croatia to Coachella, Meryl is also a go-to for brands looking to create compelling content in beautiful settings.
A fashion blogger with a strong YouTube audience and down-to-earth vibe, UK blogger Hayleigh shares her personal style while motivating others to find their own. We love her beauty product features and “shop this look” section, which makes her brand collaborations feel organic.
A bilingual fashion blogger and new mom, Paola has built her audience through her genuine personality, unique style and must-have product features. A master of Instagram Stories and a dedicated blogger (with new posts every day!), Paola is strong across all channels.
A florida native in London, Haley is a nurse-turned-blogger who writes about fashion, travel and home decor. She has maintained a big following in the USA with strong traffic on Pinterest and Snapchat. We love her Holiday section with gift guides and dedicated shopping pages.
A North Carolina fashion and style blogger with a dedicated wedding section and shopping page, Emily is an ideal option to keep in mind for clients looking to reach American shoppers in the 25-34 age range. We also love Emily’s home decor advice and book reviews.
Sydney-based fashion blogger Andy is one of our favorites for chic, simple looks with a vintage vibe. A versatile blogger for brands who need someone who can reach multiple markets, Andy attracts active followers on six continents, with half her following in Europe and lots of interest in Australia, the USA and Southeast Asia.
Based in Baton Rouge, “A Pinch of Lovely” blogger Krystal shares her whimsical style with a dash of beauty advice, shopping guides, and evergreen sections dedicated to seasonal looks. She is strongest on Instagram, with a dedicated following in the American south.
Runner and Pilates enthusiast Krystal is a great option for fitness-focused clients looking to reach fashion-minded consumers. The Texas-based blogger posts an even mix of fitness and style content with a strong blog readership and a dedicated Pinterest audience.
A fitness professional and mom of two, Kate is the blogger behind “Beyond Fit Mom,” a motivational site with workout tips, recipes and shopping guides. Her focus on meal plans and weight loss makes her a great option for health and wellness brands, as well as nutritious supplements.
A model, personal trainer and self-professed fitness buff, Lauren is the embodiment of athleisure, with stylish outfits and inspiring lifestyle shots in between food porn, workout tips and even career advice. Her professional modeling past makes her a great option for editorial-style shoots or content a client may want to repurpose for ad campaigns.
Healthy living entrepreneur and yoga instructor Candace is one of our favorites to follow for recipes, rejuvenating poses and online yoga classes. We also love her retreats and comfy travel style recommendations. Her strong YouTube and blog audiences make her an ideal pick for brands looking to boost their video content.
New mom Lindsay is more lifestyle blogger than fitness fanatic, but we love her “I have no time” workout routines and gear reviews, which make her a good selection for health, wellness and active brands looking to reach audiences who don’t necessarily identify as fitness freaks.
Kate is the writer, photographer and recipe developer behind Cookie and Kate, a food blog featuring fresh vegetarian recipes. A former art director and now full-time food blogger, she spends her days making vegetables and whole grains look good.
Sisters Emily and Barbie invite brands to share in their food & travel adventures, complete with delicious recipes, hotel & restaurant reviews, city guides and more. Keep these versatile bloggers in your back pocket for lifestyle brands who need influencers with diverse, dedicated followers.
A health, beauty and lifestyle influencer, Hayley treats her followers to delicious recipes, wellness tips and product ideas, from nail polish to moisturizers. Her audience is split between the USA and Europe, making her attractive to global brands looking to reach both sides of the pond. pulvinar dapibus leo.
A self-proclaimed “Man of Style,” Australian blogger Samuel is a leading Instagram influencer with a dedicated following in New York and Australia.
Larry is an Australian lifestyle blogger with a focus on men’s fashion along with travel & lifestyle. He showcases his personal style through different looks and shares products to help men up their style game.
An Instagram influencer with a strong domain authority and an audience as dedicated among women as among men, “The Kentucky Gent” is particularly appealing to food, lifestyle and travel brands.
Parker is an LA-based menswear blogger who gives guys a sense of how to create their own personal style. Although his dedicated followers are mostly American men, his readership spans six continents.
MR. TURNER is a menswear, lifestyle and travel blog founded in the Summer of 2015. Created to frame a spectacle of the beauty in life based on three of the largest factors that have influenced Mr. Turner: Fashion, Life and the World.