This guide is part of the Influencer Marketing Series, written and sponsored by Shopping Links, an online marketplace designed to make it easier for Bloggers and Brands to connect and collaborate. For $100 off your first collaboration, use code PROFF100.
influencer research made easy.
Whether you work in fashion, beauty, travel or lifestyle PR, securing the right influencer can thrill a client just as much as a front-page feature — and having a few go-to bloggers in your back pocket can mean the difference between hours of research and a quick email. We put together the 40 Influencers You Need to Know in 2018 to make that part of the job a little easier. Every blogger is personally selected by our Shopping Links team based on their content quality and ability to produce results. Click the images in the sections below to see each blogger’s full profile with examples of their past content, social media metrics, domain authority and Google Analytics.
We hope these metrics take the guesswork out of which bloggers are likely to produce for your clients so you can celebrate by sneaking in a little time on Instagram for yourself!
Active on multiple channels, including Pinterest and YouTube, French model and blogger Meryl is a great option for clients looking to expand beyond Instagram. With a travel section that spans more than 20 destinations from Croatia to Coachella, Meryl is also a go-to for brands looking to create compelling content in beautiful settings.
A fashion blogger with a strong YouTube audience and down-to-earth vibe, UK blogger Hayleigh shares her personal style while motivating others to find their own. We love her beauty product features and “shop this look” section, which makes her brand collaborations feel organic.
Sydney-based fashion blogger Andy is one of our favorites for chic, simple looks with a vintage vibe. A versatile blogger for brands who need someone who can reach multiple markets, Andy attracts active followers on six continents, with half her following in Europe and lots of interest in Australia, the USA and Southeast Asia.
A fitness professional and mom of two, Kate is the blogger behind “Beyond Fit Mom,” a motivational site with workout tips, recipes and shopping guides. Her focus on meal plans and weight loss makes her a great option for health and wellness brands, as well as nutritious supplements.
A model, personal trainer and self-professed fitness buff, Lauren is the embodiment of athleisure, with stylish outfits and inspiring lifestyle shots in between food porn, workout tips and even career advice. Her professional modeling past makes her a great option for editorial-style shoots or content a client may want to repurpose for ad campaigns.
Healthy living entrepreneur and yoga instructor Candace is one of our favorites to follow for recipes, rejuvenating poses and online yoga classes. We also love her retreats and comfy travel style recommendations. Her strong YouTube and blog audiences make her an ideal pick for brands looking to boost their video content.
New mom Lindsay is more lifestyle blogger than fitness fanatic, but we love her “I have no time” workout routines and gear reviews, which make her a good selection for health, wellness and active brands looking to reach audiences who don’t necessarily identify as fitness freaks.
Sisters Emily and Barbie invite brands to share in their food & travel adventures, complete with delicious recipes, hotel & restaurant reviews, city guides and more. Keep these versatile bloggers in your back pocket for lifestyle brands who need influencers with diverse, dedicated followers.
A health, beauty and lifestyle influencer, Hayley treats her followers to delicious recipes, wellness tips and product ideas, from nail polish to moisturizers. Her audience is split between the USA and Europe, making her attractive to global brands looking to reach both sides of the pond. pulvinar dapibus leo.