When I was nothing but a young thing, pouring over Sassy, obsessed with every episode of House of Style, one of my favorite daydream activities was to imagine my own boutique concept. First, there was Basics, my third-grade mall solution to the seemingly impossible – “I just need a white/red/black skirt/shirt/” problem since semi-solved by the likes of American Apparel. Then I dreamed of a small store on State St. in Santa Barbara, where champagne would flow and my gray cat would perch in the window. And on and on it went. While at fashion school I envisioned a multi-layered store where each floor was designed to and inspired by one of the four elements.
Then, after many years of helping clients with their products, and expanding into digital products through PR Couture, I had a good-old a-ha moment that I could still feed this dream by simply reshaping it into a part of PR Couture and creating a small online boutique filled with fashion PR and publicist essentials.
Over the past year I have been working with small business owners to collaborate on small runs of shirts, cards, pencils, prints and more, and this week I’m proud to announce that the Haute shop is open, the merchandise is in stock, and I’m loving the chance to play with physical inventory after working in the digital space for so long.
I hope you spend some time poking around the new shop! Let me know what you love and what you’d like to see!
A few of my current favorites are:
Our special launch code ends tonight so shop now! Please spread the word among your PR friends – here’s a tweet you can use!
