WhatRUWearing and PR Couture Join Forces to Launch First Reality Web Series, “PRGirl” | Press Release

Starring Chicago-based publicist, Alexandra Moresco, the series aims to give viewers an unparalleled peek inside the world of public relations

CHICAGO – AUG. 15, 2017 – WhatRUWearing (WRUW), a digital forum delivering shareable content for style, beauty and lifestyle obsessed 20-somethings, in partnership with PR Couture, the leading sourcebook for fashion and lifestyle communicators, today announced details about “PRGirl,” a brand new original reality web series starring Alexandra Moresco, a 24-year-old entertainment publicist and founder of A Moresco PR. In each entertaining and inspiring episode, Moresco gives viewers a rare opportunity to follow along as a young professional navigates a high pressure, and often misunderstood, PR career.

“The seemingly fabulous world of fashion and entertainment PR remains a popular career interest for creative, ambitious young women and men. Yet, breaking into the industry can be elusive and hard to navigate,” said Farissa Knox, founder of WRUW. “We want to show  the glitz and glam, as well as the grit and grind.

“PRGirl” marks the debut of original video programming for both WhatRUWearing and PR Couture. Providing a balance of career-driven content mixed with real-life personal successes and struggles, episode highlights include Moresco planning her wedding, finishing up her first year of graduate school at DePaul University, and executing one of the largest annual fundraiser galas for the Global Lyme Alliance (Moresco was diagnosed in 2016).

“We are thrilled to support WhatRUWearing’s vision through ‘PRGirl’ and to introduce our community to Alex’s story” said Crosby Noricks, founder and director of PR Couture. Over the last decade, PR Couture has emerged as an invaluable resource for thousands of PR professionals and organizations in the fashion and lifestyle space, many of whom have been loyal to us from college to the C-Suite. Expanding our digital footprint to include video programming is a timely means to ensure we continue to evolve and meet the media preferences of our community.”

Viewers can access a first look at the series, produced by the Autumn Film Company, by visiting the WRUW YouTube channel. The show is set to premiere on October 10 with details about exclusive preview parties and bonus material set to be released over the coming weeks. For more information on the “PRGirl” series, visit www.prgirlseries.com. To become a sponsor, advertiser or partner, email sponsors@prgirlseries.com.


About PRGirl

PRGirl is a brand new original web series starring Chicago-based Alexandra Moresco, a 24-year-old entertainment publicist and founder of A Moresco PR + Digital Strategy. Created and directed by WhatRUWearing, a digital forum delivering shareable content for the style, beauty and lifestyle obsessed 20 somethings, in partnership with PR Couture, the leading sourcebook for fashion and lifestyle communicators, the show documents Moresco’s world as an in-demand entertainment PR pro while she plans her  wedding, finishes up another semester towards her Master’s Degree at DePaul University and advocates for Lyme Disease (Moresco was diagnosed in 2016).

About WhatRUWearing

WhatRUWearing is a digital forum focused on delivering shareable content to individuals in their 20s and 30s that are style, beauty and lifestyle obsessed. By serving up engaging and entertaining editorial content, news, videos and podcasts, WhatRUWearing, founded in 2013 and headquartered in Chicago, IL, aims to provide its audience with relatable and interactive opportunities for learning and networking through events, TV programming, audio developments and accessibility with leaders in the space.

About PR Couture

PR Couture is the leading sourcebook for fashion and lifestyle communicators. Well-recognized as a top PR blog and brand among leading professionals and publications for over a decade, PR Couture delivers industry news, results-driving strategies, career opportunities, and expert profiles to its loyal audience. Known for its thriving social media community, enrichment courses, workshops and down-to-earth, inclusive point of view, PR Couture helps agencies, brands, and individuals navigate the ever-evolving world of communications, fostering connections, job opportunities and thought leadership across its properties.

For more information or to get involved with the show, please email sponsors@prgirlseries.com

Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com