Rue La La, J Public Relations and Be Social PR among others secure first-ever BCA Award
SAN DIEGO (May 17, 2017) – PR Couture, the leading sourcebook for fashion and lifestyle communicators, revealed today the winners for its inaugural award program, the 2017 Bespoke Communication Awards (the BCAs). The BCAs were established to celebrate the individuals, agencies and brands shaping and leading the communication ecosystem, and to set motivational and prestigious industry benchmarks for exceptional work executed across the industry.
“Completing our first award program is such a monumental mark in our transitional journey from our blog roots to becoming a true communications industry brand. The BCAs seamlessly align with our ongoing vision to recognize and support those of us who are so often working behind-the-scenes,” said Crosby Noricks, Founder and Director of PR Couture. “The submissions we received were overflowing with strategic thinking, creativity and a command of current media opportunities and challenges. I have immense pride to be a part of this space and hold such gratitude toward our applicants, judges, sponsors, partners and community for their excitement and endorsement of the BCAs.”
Award submissions were evaluated on the level of mastery of tools, platforms, strategies and tactics as well as industry best practices and results. The work acknowledged was conducted between Jan. 1, 2016 and Dec. 31, 2016.
- Spotlight: recognizes comprehensive communication campaigns, agencies, in-house communication teams and company culture and structure
- Agency of the Year: J Public Relations
- Startup Agency of the Year: KFD PR
- Agency Digital Presence: Be Social
- Digital/Social Team: Reformation
- Work, Life, Balance and Culture: Style House Co
- Launch or Relaunch Campaign: Droese PR
- Integrated Campaign: Bollare, GARAGE X MARVEL PROJECT
- Digital Campaign: Faulhaber Communications, #ibelif
- Traditional PR Campaign: Litzky Public Relations, Play-Doh Marks 60 Years
- Individual: honors communication practitioners from all experience levels making a positive impact on the industry through innovation, mentorship, career successes and best practices
- The Blush Award – Emerging Communicator of the Year: Alex Perry, Perry Rose Media
- The Bloom Award – Communicator of the Year: Alyson Roy, AMP3 PR
- The Maven Award – Career Achievement: Karen Bromley, The Bromley Group
- Petit: celebrates creative, stand-alone campaigns, individuals, industry practices, brands and vendors that made a noteworthy impact during 2016
- Company Brand Materials/Swag: Jeneration PR
- Community Involvement: First and Last PR
- Branded Content: Elias World Media, Blistex
- Brand Activation: Rue La La, Pre-Emmy Fashion Party
- Media Event: AMP3 PR, Caterpillar Footwear’s “Making a Scene” Campaign
- Celebrity Placement: EvolveMKD, Manuka Doctor + Kourtney Kardashian
- Influencer Endorsement: Leslie Tresher, PacaPod + Natalie Jensen
- Media Placement: Paint Nite, as seen on CNN
- Social Impact Placement: The Riviere Agency, Anniesa Hasibuan + NYFW
- Media Mailers or Sample Sends: Style House PR, Jamberry + NFL
- Favorites: a no-fee category driven by peer-nominations that recognize members of the media, influencers, news sources, publications, technology, and brands
- Favorite Editor to Work With: Monica Mendal, Associate Market Editor at Glamour
- Favorite Influencer to Work With: Heidi Nazarudin, The Ambitionista
- Favorite Industry News Source/Publication: Business of Fashion
- Favorite Daily App: Instagram
- Breakout Fashion Brand of 2016: DÔEN
- Breakout Lifestyle Brand of 2016: The Giving Keys
A portion of profits will be donated to support WriteGirl, the BCAs 2017 give-back partner, in an effort to support their mission to promote creativity and self-expression among teen girls through writing workshops and mentorships. PR Couture looks forward to refining and extending the program in 2018.
To review the full list of winners, visit http://www.prcouture.com/2017-bca-winners/. To inquire about becoming a judge, joining as an advisor, or sponsorship opportunities for 2018, please email info@thebespokeawards.com.
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About: The Bespoke Communication Awards is a global online award program created to recognize and celebrate excellence in fashion and lifestyle communications. Individual awards honor contributions made by agencies, in-house teams, individuals, media members, brands, and vendors. Founded and produced by PR Couture, the sourcebook for fashion and lifestyle communicators, the BCAs encourage an inclusive community for all professionals in the media and communication ecosystem, setting motivational and prestigious industry benchmarks for client-practitioner-media relationships. The BCAs offer four award categories, Spotlight, Individual, Petit, and Favorites, in addition to a coveted career achievement award, The Maven Award. For more information on the Bespoke Communication Awards, visit www.thebespokeawards.com. To inquire about becoming a judge, joining as an advisor, or sponsorship opportunities for 2018, please email info@thebespokeawards.com.
2017 BCA Judges:
- Alle Fister, Principal of Bollare Communications
- Brooke Blashill, Senior Vice President and Director of the Boutique at Ogilvy
- Callan Green, Director of Social Media at L’Oreal USA
- Dara Elliott, Founder of Brevity Brand
- Linda Kearns, President, Costume Designer Division at Matchbook Company
- Liza Kindred, Founder of Third Wave Fashion
- Lorraine Sanders, Founder of Spirit 608
- Matthew Marcheck, CEO of The Eighth Floor Communications
- Rosanne Hart, APR, President of The Hart Agency
- Wendy K. Bendoni, Chair of Marketing and Fashion Marketing at Woodbury University and Trend Producer for WWDMAGIC
2017 BCA Sponsors and Partners:
- Rose Gold Sponsor: Tribe Dynamics, advanced marketing technology for lifestyle brands, representing the Favorites Category and two Petit Category awards, Media Event and Influencer Endorsement
- White Gold Sponsor: White Book Agency, a brand communications boutique, representing the Individuals Category
- Gold Sponsor: NewsAI, a media list management and email distribution tool for PR professionals, representing Media Placement, a Petit Category award
- Gold Sponsor: Mariposa Communications, a fashion public relations and marketing agency, representing Community Involvement, a Petit Category award
- Gold Sponsor: C1 Revolution, a public relations firm based in Chicago, representing Celebrity Placement, a Petit Category award
- 2017 In-kind Partners include Linger Magazine, Akvile Lesauskaite, Durrah Jewellery, Your Hot Copy, Courtney Hayden, Shift FWD, Gossip & Glamour and XOXO Sugar Cosmetics
