Fashion and lifestyle communications is filled and fueled by powerhouse women. In celebration of International Women’s Day, we asked our very own PR Couture Council to spotlight a female-driven client that makes the a #proudpublicist. Picks below!
#ProudPublicist: 40-year-old private label cosmetics company Your Name Professional supports makeup artists with everything from developing product lines, establishing brands, managing inventory, merchandising, and so much more. Long before side hustles and girl bosses had their own hashtags, Your Name was empowering women to launch their own profitable businesses and Victory PR couldn’t be prouder to work with them.
Personal Pick: Your Name recently launched their cult favorite stick illuminator in the truly drool-worthy shades pictured: Iced Gold, Rose Gold, and Neo Nude.
#ProudPublicist: Every piece is designed with purpose, care and confidence to empower the woman who wears it. Haute Body puts so much thought behind each product, plus it is designed, sourced and manufactured in the USA.
Personal Pick: Front Row Leggings
#ProudPublicist: Co-Founder and CEO Tori Gerbig shows how hard work and belief in yourself can truly push you forward! With no funding and no background in retail or fashion she has helped build a $50M retailer in just 4 years. Her leadership, work ethic and drive to always push past your goals is inspiring!
Personal Pick: Do Not Disturb Sun Hat, Cali Daydreams Floral Romper
#ProudPublicist: Not to get all Guy Fieri on you, but Liz Curtis is the real deal. She left a lucrative career in the law to follow her passion for entertaining, dedicated years to gaining hands-on skills–literally working for free in event decor, weddings, interior design and catering for the sake of experience, singlehandedly created a brand that resonated deeply with people, and then years later, reinvented it after she recognized she could fill a void in the market. To say she’s an inspiring boss babe is an understatement. Plus she’s a dream to work with! It’s safe to call me a #proudpublicist.
Personal Pick: The Monroe
#ProudPublicist: The 3% Movement is improving work life for all people and making a difference. They’re changing the ratio in creative cultures and helping agencies and brands build more inclusive cultures while championing gender equality and diversity.
Personal Pick: Their new digital product, 3% In a Box, brings the 3% Conference experience to agencies and companies offices, and it’s gifted free to students, junior creatives and educators so that we can all work toward change.
#ProudPublicist: I’m thrilled to be working with Tribe + Glory, a female founded, 501c3 non profit jewelry and home-goods brand made from ethically and sustainably sourced Anole Cattle Horn. T+G works to empower and activate their community of female entrepreneurs in Uganda through relationship, craftsmanship and entrepreneurship.
Personal Pick: Ankole Horned Stack Earrings
#ProudPublicist: As female entrepreneurs we naturally gravitate towards women-owned brands and we’re proud to represent FREEDOM all-natural luxury deodorant because Ira has created a fantastic product that only smells great, but actually works!
Personal Pick: Lavender Citrus Deodorant Stick
#ProudPublicist:There are so many facets of Celia Grace’s goals and mission in business that inspire me. The owner of the company, Lisa, is such a passionate advocate for the co-ops she works with and for all women around the world. This year is a turning point for the brand – and I’m very excited to be a part of it all. In 2018, Celia Grace will see a new head designer whose collections will shift the brand to a more modern direction. The brand’s signature is “By Women, For Women,” and it fully lives this with every little thing it does. That makes me a #proudpublicist
Personal Pick: Isabel Dress
PR Couture Pick: Of course we wanted to get into the fun! While not a client, we’re all the new LIVELY new Confidence Tee, out today in support of International Women’s Day. The “here” placement over the heart symbolizes that women’s confidence to empower themselves and others comes from within. 100% of the profits from this T-shirt will be donated to Support The Girls. Get yours here.